Media Buyer

Robert Half - Marietta, GA

Full-time - Mid Level

Marietta, GA

Administrative and Support Services

About the position

The Media Buyer position at Robert Half in Marietta, Georgia, is a vital role within a dynamic team, responsible for planning and purchasing media space. The role involves extensive interaction with media vendor partners and managing multiple client accounts, contributing to the development of media recommendations based on industry research and data insights.

Responsibilities

• Assist the Media Director in planning and purchasing media space.
• Contribute to the development of media recommendations based on industry research and data insights.
• Plan and negotiate radio and TV advertising opportunities.
• Manage the planning and negotiation of radio and TV commercial schedules.
• Assess, compile, and present a variety of media options to meet campaign objectives.
• Oversee the placement, monitoring, and delivery of all media orders.
• Manage the reconciliation and processing of media billing.
• Prepare and maintain accurate media schedules.
• Assist in the coordination and traffic delivery of TV commercials and shows.
• Track and analyze response, costs, and return on investment (ROI) for media campaigns.
• Foster strong, effective relationships with media vendor partners.

Requirements

• Minimum of 5 years of experience working as a Media Buyer or in a similar role.
• Proficiency in using Bing, CRM, and DSP platforms.
• Experience in managing Facebook Ad campaigns and utilizing Facebook Insights for optimization and reporting purposes.
• Extensive background in developing and executing successful Ad Campaigns and Advertisements.
• Ability to raise Brand Awareness through strategic media buying and placements.
• Experience with Broadcast Media Buying, including TV and Radio.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan