Media Buyer

West Shore Home - Denver, CO

Full-time - Mid Level

Remote - Denver, CO

1,001-5,000 employees

Construction of Buildings

About the position

The Media Buyer at West Shore Home plays a crucial role in the company's mission to build a nationwide home remodeling brand. This position focuses on optimizing TV media results through strategic partnerships, contributing to the overall marketing efforts of the company. The Media Buyer will work closely with various teams to analyze market data, negotiate with media partners, and ensure cost-effective advertising strategies are implemented.

Responsibilities

• Focus media buying efforts on TV direct response advertising.
• Acquire the best possible value from media partners and TV stations.
• Analyze market avails and renegotiate as necessary.
• Prepare and plan annual schedules for media buying.
• Identify and create ACT cycle for underperforming markets, stations, and programs.
• Conduct weekly optimization meetings with station partners via Zoom.
• Maintain accurate TV expense data and deploy appropriate budgets in assigned markets.
• Be accountable for cost per lead efficiencies for stations within your market.

Requirements

• Experience in agency, media or advertising sales preferred.
• Consultative sales experience using third party data and sales aids is a bonus.
• Demonstrated proficiency with Excel and ability to pass a basic Excel skills assessment.
• Commitment to teamwork and a strong sense of reliability, honesty, and integrity.
• Ability to think strategically and analyze data, as well as strong verbal communication and presentation skills.

Benefits

• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching