Media Buyer

$46,872 - $109,590/Yr

Universal Music Group - Santa Monica, CA

Full-time - Mid Level

Santa Monica, CA

Computer and Electronic Product Manufacturing

About the position

The Media Buyer at Universal Music Group is responsible for acting as the primary digital media expert for US labels, focusing on buying, optimization, reporting, and eCommerce strategy. This role involves executing and managing digital media campaigns to maximize conversion value, developing paid eCommerce campaigns across various platforms, and ensuring compliance with brand safety and ad standards. The position requires strong analytical skills to monitor media buys and provide recommendations for optimizing paid conversions.

Responsibilities

• Act as the primary digital media expert for US labels, focusing on buying, optimization, reporting, and eCommerce strategy.
• Liaise with label planning teams to develop media strategies and campaigns.
• Execute, manage, and optimize digital media campaigns to maximize conversion value.
• Develop and manage paid eCommerce/D2C campaigns across social, search, native, programmatic, and direct programs.
• Create custom audiences, book, and optimize campaigns in Facebook/Meta, TikTok, Snapchat, Google Ad-words, and other DSPs.
• Possess strong technical understanding of programmatic audience buying.
• Understand pixel implementation on websites for data collection and conversion tracking.
• Identify target audiences and analyze their characteristics, behaviors, and media habits.
• Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded.
• Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiate credit or billing adjustments when necessary.
• Research and record trends, innovations, and changes that affect eCommerce media buying.
• Aid in educating the digital & marketing teams on best-practices and data-driven techniques.
• Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable.
• Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed.
• Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions.

Requirements

• 2 years of social media planning/buying experience within key social platforms (Meta, TikTok, Google/YouTube).
• Strong written and verbal communication skills.
• Ability to handle a heavy workload, mediating many demands and requests with strong problem-solving drive.
• Experience with major ad exchanges and ad server technology.
• Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, Google Merchant Center, and Shopify.
• Experience driving eCommerce revenue growth and online lead generation with paid media.
• Proficiency in Microsoft Word, Excel, and PowerPoint.

Nice-to-haves

• Familiarity/experience with DoubleClick, Google Analytics/GA4, DOMO, Linkfire.
• Passionate music fan.
• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications.

Benefits

• Paid parental leave
• Paid holidays
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Vision insurance
• 401(k) matching
• Loan assistance