Media Buyer

$49,920 - $62,400/Yr

Meal Prep Sunday San Diego - Vista, CA

Full-time - Entry Level

Vista, CA

Food Services and Drinking Places

About the position

The Media Buyer/PPC Marketing Specialist role at Meal Prep Sunday involves planning, executing, and optimizing paid advertising campaigns across various platforms. This position is crucial for driving customer acquisition and supporting the company's growth in the fitness and nutrition industry. The ideal candidate will work closely with the content creation team to develop engaging marketing materials and analyze campaign performance to ensure maximum return on investment.

Responsibilities

• Collaborate with the content creation team to produce compelling visuals, videos, and narratives.
• Devise and execute strategic PPC campaigns across Meta, Google Ads, and TikTok.
• Conduct comprehensive keyword research, competitor analysis, and audience segmentation.
• Craft engaging ad copy and visually appealing creatives to foster increased engagement.
• Monitor and analyze campaign performance, identifying trends and areas for improvement.
• Implement data-driven optimizations to enhance results.
• Conduct A/B testing experiments to drive continuous improvement.
• Track and report on key performance indicators (KPIs) such as CTR, CPC, CPA, and ROI.

Requirements

• 2+ years experience in Meta PPC
• 2+ years experience in TikTok PPC
• 2+ years experience in Google PPC
• Detail-oriented with strong project management and organizational skills
• In-depth knowledge of PPC platforms, including Meta, Google Ads, TikTok Ads
• Commitment to continuous learning and professional development.

Nice-to-haves

• Relevant certifications, such as Google Ads or Facebook Blueprint.

Benefits

• 401(k)
• Employee discount
• Paid sick time
• Paid time off
• Paid training
• Referral program