Media Buyer

O'Brien Industries - Omaha, NE

Full-time - Mid Level

Omaha, NE

Professional, Scientific, and Technical Services

About the position

As a Media Buyer at O'Brien Industries Inc, you will be responsible for planning, negotiating, and purchasing media space to maximize the effectiveness of advertising campaigns. This role involves collaborating with creative and performance teams to ensure media strategies align with campaign goals and deliver measurable results. Your expertise will be crucial in optimizing media buys, driving efficient spending, and effectively reaching target audiences.

Responsibilities

• Develop and execute media buying strategies that align with campaign objectives and target audience profiles.
• Negotiate and purchase media space across various channels, including digital, print, TV, and radio.
• Oversee the implementation and execution of media buys, ensuring that campaigns are running smoothly and achieving desired outcomes.
• Continuously monitor campaign performance, using data to adjust and optimize media buys for improved ROI.
• Work closely with creative teams to ensure that media placements align with the campaign's creative strategy.
• Manage media budgets efficiently, ensuring that spending is allocated according to campaign priorities and that financial goals are met.
• Conduct market research to stay informed about industry trends, audience behavior, and media opportunities.
• Provide detailed reports on media spending, performance metrics, and campaign effectiveness to the executive team.

Requirements

• Proven experience in media buying across various channels, with a strong understanding of media planning and negotiation.
• Strong analytical skills with the ability to use data to optimize media buys and measure campaign performance.
• Demonstrated ability to negotiate effectively with media vendors to secure the best rates and placements.
• Ability to work effectively with creative and performance teams to align media strategies with campaign objectives.
• Experience managing media budgets and ensuring that spending aligns with campaign priorities.
• Up-to-date knowledge of media trends, audience behavior, and emerging media opportunities.
• Ability to troubleshoot and resolve issues related to media buys and campaign performance.

Benefits

• A vibrant and inclusive workplace where your contributions are valued.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• Fun team-building activities and a supportive work culture.
• Flexibility and work-life balance.