Media Buyer

$90,000 - $100,000/Yr

Veterinary Emergency Group - White Plains, NY

Full-time - Mid Level

White Plains, NY

Professional, Scientific, and Technical Services

About the position

The Media Buyer at Veterinary Emergency Group (VEG) is responsible for strategically planning and executing media campaigns that enhance brand awareness, engagement, and conversions. This role requires a results-driven individual who can navigate the media landscape, negotiate placements, and analyze campaign performance to ensure maximum ROI. The Media Buyer will collaborate with internal teams and external vendors to deliver effective media buys that align with the company's marketing objectives.

Responsibilities

• Develop and execute integrated media plans across various channels, including programmatic, social, audio, display and more.
• Build and maintain strong relationships with media vendors, negotiating favorable rates and ensuring seamless campaign execution.
• Continuously monitor and analyze campaign performance, leveraging data-driven insights to optimize media buys and achieve optimal results.
• Work closely with marketing, creative, and analytics teams to ensure campaigns are aligned with overall marketing objectives and deliver measurable impact.
• Oversee media budgets, ensuring campaigns are executed within allocated resources.
• Lead daily campaign maintenance, and troubleshoot issues on all pre-production and live campaigns.
• Understand and apply upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics.
• Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities.

Requirements

• 2-4 years of professional experience in integrated media buying/planning (brand or agency side preferred).
• Bachelor's degree or equivalent in Media, Marketing or a related field.
• Knowledge and understanding of SEM, programmatic, social, audio and display advertising, with a proven track record of successful campaign execution.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions to optimize campaign performance.
• Confident negotiator with experience securing favorable media buys and managing vendor relationships.
• Excellent communicator and collaborator, capable of working effectively with cross-functional teams and external partners.
• Proficient in Excel and other relevant media buying and analytics tools (IE: GA4, Facebook Ads Manager).

Nice-to-haves

• Relevant certifications in media buying, digital marketing or related fields and a desire to stay ahead of the curve in the ever-evolving media landscape.

Benefits

• Pay Range: $90,000 - $100,000
• Medical, Dental and Vision benefits beginning day 1 of employment!
• 401K with company match.
• 10 weeks of parental leave with 100% pay.
• Unlimited PTO.
• Company laptop and a monthly cell phone reimbursement.
• Casual office attire, dog friendly, and a kitchen full of snacks and beverages!
• Opportunity to grow and so much more!