Gray Television - Monroe, LA
posted 15 days ago
KNOE, Gray Television's CBS affiliate in Monroe, Louisiana, is seeking a Media Executive to join our dynamic team of integrated marketing and advertising professionals. This position is crucial for helping our clients effectively reach and retain their best customers through innovative research, marketing strategies, and advertising solutions. As a Media Executive, you will be at the forefront of our sales efforts, dedicating a significant portion of your time to new business development. This role is ideal for individuals who are high-energy, creative, and enjoy working collaboratively with clients to achieve their business goals. In this position, you will be responsible for championing new business initiatives, which will account for approximately 80% of your time. You will maintain a list of ongoing accounts, which includes meeting with clients, presenting new ideas, processing orders, and managing day-to-day operations. Your role will also involve researching ideas for both new and existing accounts, allowing you to build dynamic presentations tailored to enhance your clients' business growth. Additionally, you will be tasked with forecasting monthly and quarterly results while striving to meet annual sales goals. The ideal candidate will possess a strong desire to understand clients and their businesses, coupled with a thirst for ongoing learning in advertising, marketing, television, and digital strategies. You will leverage your creativity to solve problems and develop compelling advertising campaigns that resonate with target audiences. Experience in selling digital products and strategies, including audience targeting, social media, PPC, and SEO, is highly desirable and will set you apart in this competitive role.