Media Manager, Paid Search

Team One International Limitedposted 26 days ago

$59,850 - $86,680/Yr

Full-time • Mid Level

Los Angeles, CA

Administrative and Support Services

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About the position

Team One is Publicis Groupe's premium brand agency dedicated to building and supporting remarkable brands. We were born with a goal: to launch an all-new luxury car brand and send it soaring to success. Since then, we've become architects of aspiration, constructing brands of elevated impact and worth. Team One has six North American offices across the country, including its Los Angeles headquarters, Atlanta, Boise, Chicago, Dallas, and New York. The chosen marketing partner of many of the world's high-worth brands, agency clients include Lexus, Lexus Dealer Association, Barclays, KB Home, Alarm.com, Marriott International Luxury Brands (The Ritz-Carlton Hotel Company, W Hotels, St. Regis Hotels and Resorts), Cathay Pacific Airways, Ste. Michelle Wine Estates, Wisk, Sparklight, Hewlett-Packard Enterprises, and Simplot. Team One has one-of-a-kind insight into affluent consumers across the globe. We provide an ever-expanding body of knowledge to give brands, old and new, the tools to leverage their heritage and innovate for the future. Agency capabilities include website development, CRM, brand and business strategy, data science and analytics, media planning, media buying, performance media, experiential/lifestyle marketing, public relations, influencer programs, social media, design, customer research, and full-service multimedia video production.

Responsibilities

Manage the planning, execution and reporting of Search account(s) across multiple engines
Collaborate with media leads to develop Search strategy, and then execute and optimize the Search campaigns in an autonomous work environment
Develop Search roadmaps that include modern Search tactics like audience targeting, bidding automation & testing to help hit campaign KPIs
Train and mentor junior team members and provide guidance and support as needed
Responsible for on-going vendor relationship building and collaboration in order to stay current and deliver innovative Paid Search recommendations
Manage daily budget pacing, campaign optimization & roadmap execution
Conduct keyword research, draft ad copy, implement bidding strategies, define audience targeting
Maintain knowledge of industry trends, new Search products, betas, etc.
Perform ongoing performance analysis to identify new opportunities and areas of improvement
Work in Google Ads, Bing Ads, Search Ads 360 and other various Search & reporting platforms
Partner with analytics team to compile reporting for both internal analysis and client review
Collaborate with other media leads for integrated campaign planning, optimization and reporting
Communicate with client(s) regularly to deliver performance results and discuss campaign activity
Work with Search leadership to put together client presentations (i.e. QBRs, Strategy decks, etc.)
Partner with Engine account teams and builds strong relationships with relevant Search vendors
Handle special projects assigned by Search leadership, such as POVs, industry research, etc.

Requirements

Minimum 2+ years of Paid Search experience, preferably at an agency with at least one of those being in a supervisory capacity
A bachelor's degree
Ability to Collaborate effectively in cross-team settings
Strong degree of accuracy and attention to detail
Ability to apply critical thinking and analysis in business writing
Excellent verbal and written communication skills
Efficient in Microsoft Excel & PowerPoint
Expert knowledge of Google & Bing, and the Editor tools
Familiarity with Search Ads 360 is preferred
Ability to multi-task and prioritize multiple projects