Publicis Groupe - Chicago, IL

posted 4 months ago

Full-time - Mid Level
Chicago, IL
10,001+ employees
Professional, Scientific, and Technical Services

About the position

As a Media Manager for Paid Social at Publicis Media, you will play a pivotal role in leading the social media team within the Platform division. This position requires a deep understanding of social media principles and the ability to translate client goals into actionable strategies. You will work closely with the overarching Strategy team to ensure that the objectives set for clients are met effectively. Your leadership will guide a group of social media planners and buyers, fostering integration and communication across various departments and partner agencies. It is important to note that this role focuses on paid media, rather than content creation or organic posting. In this position, you will be responsible for developing and driving social media strategies for designated client accounts, ensuring that overall objectives are met. Building and maintaining strong client relationships will be a key aspect of your role, as you oversee the creation and review of essential social media documents, including timelines, plans, and client correspondence. You will collaborate with Media Planners to prepare tactical media plan presentations and supervise the implementation of social media plans alongside Media Buyers. Your responsibilities will also include facilitating quality assurance for all campaign builds, leading client presentations, and serving as the primary point of contact for key clients. You will need to stay updated on new social media trends and processes, manage campaign budgets, and provide direction for optimizing campaign performance. Additionally, you will mentor junior team members, conduct performance appraisals, and participate in management training programs to enhance your leadership skills. Accurate reporting of billable and non-billable time will also be part of your duties, ensuring that all aspects of the role are executed with precision and professionalism.

Responsibilities

  • Guide and drive social media strategies for designated client account(s) and help to set overall objectives
  • Build, maintain and grow client relationships and client business
  • Oversee, author and/or constructively edit and review the development of social media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
  • Work with Media Planner to prepare tactical media plan presentations and oversee preparation of social media plan presentation elements
  • Supervise, direct, and review the development and implementation of specified social media plans alongside Media Buyer
  • Facilitate and document consistent QA of all campaign builds and plan adjustments
  • Lead client presentations and be the primary point of contact for key clients
  • Build and maintain relationships with social media publishers and internal agency counterparts
  • Understand and adopt new social media trends and/or processes for clients and for Platform
  • Manage the scheduling, posting, tracking advertising and compiling performance reports
  • Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
  • Lead regular check-ins on campaign performance and track against KPIs
  • Oversee management of social campaign budgets, including media authorizations and management of billing reconciliation process
  • Maintain knowledge of current social media landscape and provide training/mentorship to junior team members
  • Stay apprised of new and emerging technology, creative and other innovative tactics to aid in recommendations for paid social activations and/or measurement
  • Develop a successful team of social media planners and buyers through coaching and mentoring; conduct annual performance appraisals and provide regular feedback
  • Participate in Management Training Programs; using learned leadership skills to develop self and team
  • Accurate and timely reporting of billable and non-billable time

Requirements

  • 3 - 5 years experience in media, advertising, or related field
  • Bachelor's degree in related field or equivalent work experience
  • Experience analyzing social data and market research
  • Experience with direct-to-consumer campaigns
  • Leadership and managerial skills, should be a role model and mentor to the junior staff
  • Self-starter, with planning and organizational skills and the ability to work with minimal direction
  • Strong time-management and organizational skills
  • Solid communication and negotiation skills
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
  • Expertise with social platform campaign management (across multiple platforms) and ad serving technology (i.e. IAS, Double Click DART, Atlas DMT)
  • PC device proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Media math and/or basic accounting principles; basic statistical analysis experience is a plus
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