Media Manager, Paid Social

$46,500 - $62,400/Yr

Publicis Groupe - New York, NY

Full-time - Entry Level

New York, NY

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Media Manager, Paid Social is responsible for developing comprehensive paid media plans, including audience targeting, investment levels, measurement KPIs, and placement recommendations. This role involves managing day-to-day media planning and analysis while fostering strong relationships with publishers and partner agencies. The position focuses on optimizing social media campaigns for top-tier clients and does not include content development or community management.

Responsibilities

• Assist in overarching paid social media strategy development for top tier clients.
• Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval.
• Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients.
• Manage social campaign budgets, including media authorizations and management of billing reconciliation process.
• Interact daily and maintain rapport with digital media publishers and clients.
• Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.
• Build, review & monitor campaigns using the vendor platforms across various social media channels including Meta, TikTok, Pinterest, Snapchat and Reddit.
• Assist with social reporting needs, including developing insights for post campaign analysis.
• Assist in developing half year tactical plans, ongoing media strategies & recommendations for campaigns.
• Leverage past learnings to inform strategy & planning.
• Attend and speak to most client meetings on ongoing basis.
• Assist in training & providing direction to entry level teammates.
• Maintain deep understanding of the social media ad landscape & platforms & be able to lead communication with clients & vendors.

Requirements

• Bachelor degree in related field or equivalent work experience.
• 1+ year of experience in social media, advertising or related field.
• Experience with various planning and campaign management/ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, DCM).
• Experience with various social platforms a plus.
• Experience analyzing data and market research.
• Experience working inside of social buying platforms required.
• Intermediate Excel skills: comfort with pivot tables is a MUST.
• Experience in working with large datasets and performing quantitative analysis.
• Familiarity with basic accounting/ math principles; basic statistical analysis experience is a plus.
• Must be a self-starter, with strong media agency planning and organizational skills.
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).
• Strong time-management and organizational skills.
• Strong written and verbal communication skills with the ability to present to peers and clients.
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors.

Nice-to-haves

• Experience with various social platforms a plus.
• Basic statistical analysis experience is a plus.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401k
• Paid time off