Creative Circle - Phoenix, AZ
posted 7 days ago
Full-time - Mid Level
Phoenix, AZ
Administrative and Support Services
About the position
The Sr. Media Planner/Buyer is responsible for developing and executing strategic media plans that align with client objectives, focusing on maximizing ROI through innovative media strategies. This role requires a deep understanding of both traditional and digital media landscapes and necessitates agency experience.
Responsibilities
- Develop comprehensive media strategies for clients based on their marketing objectives and target audience.
- Manage all aspects of media buying, including negotiating rates and placements with media vendors.
- Conduct market research and audience analysis to inform media planning decisions.
- Monitor campaign performance and make adjustments as needed to optimize results.
- Collaborate closely with creative and account teams to ensure media strategies align with overall campaign goals.
- Stay updated on industry trends and emerging media technologies to provide innovative solutions to clients.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- 5+ years of experience in media planning and buying, preferably within an agency environment.
- Strong understanding of programmatic media buying and digital marketing strategies.
- Proficiency in analytics tools to measure and report on campaign performance.
- Excellent negotiation skills and ability to build relationships with media vendors.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Basic life insurance
- 401k plan
- Accrued Paid Time Off (PTO)
