Media Planner / Buyer AV10-18240537

Creative Circle - Gilbert, AZ

Full-time - Mid Level

Gilbert, AZ

Administrative and Support Services

About the position

The Sr. Media Planner/Buyer is responsible for developing and executing strategic media plans that align with client objectives. This role requires a deep understanding of both traditional and digital media landscapes, focusing on maximizing ROI through innovative media strategies. Agency experience is essential for consideration.

Responsibilities

• Develop comprehensive media strategies for clients based on their marketing objectives and target audience.
• Manage all aspects of media buying, including negotiating rates and placements with media vendors.
• Conduct market research and audience analysis to inform media planning decisions.
• Monitor campaign performance and make adjustments as needed to optimize results.
• Collaborate closely with creative and account teams to ensure media strategies align with overall campaign goals.
• Stay updated on industry trends and emerging media technologies to provide innovative solutions to clients.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience in media planning and buying, preferably within an agency environment.
• Strong understanding of programmatic media buying and digital marketing strategies.
• Proficiency in analytics tools to measure and report on campaign performance.
• Excellent negotiation skills and ability to build relationships with media vendors.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Basic life insurance
• 401k plan
• Accrued Paid Time Off (PTO)