Media Planner / Buyer - Two Rivers Marketing

Two Rivers Marketing - Des Moines, IA

Full-time - Mid Level

Des Moines, IA

Merchant Wholesalers, Durable Goods

About the position

The Media Planner/Buyer at Two Rivers Marketing is responsible for planning and executing paid media strategies for agency clients. This role involves crafting recommendations to engage target audiences and drive brand interactions across various media channels. The Media Planner/Buyer collaborates with agency leads to ensure integrated marketing efforts and stays updated on industry trends to optimize media strategies.

Responsibilities

• Develop comprehensive media strategies and detailed tactical plans aligned with clients' marketing objectives, target audiences, and budgets.
• Ensure integrated media plans align with paid, owned, and earned marketing efforts.
• Conduct research to identify optimal media strategies, channels, tactics, and partners.
• Create targeting strategies to effectively reach and engage audiences along the buyer journey.
• Present media plans, insights, and performance reports to clients, addressing questions and providing strategic recommendations.
• Stay informed on industry trends, emerging technologies, and changes in media consumption habits.
• Build and maintain positive relationships with media vendors to secure competitive rates and added value opportunities.
• Negotiate and purchase advertising space across various media partners and platforms.
• Lead implementation of paid media plans, managing all facets of plan execution including media authorizations, insertion orders, flowcharts, creative asset trafficking, ad serving, vendor management, timelines, reporting, optimization, billing, and budget reconciliation.
• Work with account teams to develop measurement plans for campaign tracking, analysis, and reporting based on media objectives and established KPIs.
• Analyze the performance of paid media campaigns, providing insights and recommendations for improvement.

Requirements

• Bachelor's degree in relevant field or equivalent experience required.
• 3+ years of agency or related marketing experience planning, executing, and analyzing paid media campaigns.
• Experience with all forms of media including paid search, digital, print, broadcast, and outdoor.
• Strong understanding of media planning and buying, including campaign planning, negotiation, purchasing, budget management, scheduling, data analysis, optimization, and reporting.
• Experience in Google Ads, Google Analytics, and Campaign Manager.
• Experience with media buying platforms is a plus (e.g., STRATA/FreeWheel, Media Ocean, Galeforce).
• Excellent analytical and problem-solving skills.
• Strong negotiation skills with a proven track record of securing favorable rates.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Ability to work collaboratively in a fast-paced environment.
• Effective presentation skills for sharing strategic and tactical plans to clients, staff, and internal teams.
• Strong written and verbal communication skills.

Nice-to-haves

• Experience with media buying platforms (e.g., STRATA/FreeWheel, Media Ocean, Galeforce).

Benefits

• Work/life balance
• Employee ownership
• Opportunities for career advancement
• Supportive work environment