Media Planner / Buyer - Two Rivers Marketing

Two Rivers Marketing - Des Moines, IA

Full-time - Mid Level

Des Moines, IA

Merchant Wholesalers, Durable Goods

About the position

The Media Planner/Buyer at Two Rivers Marketing is responsible for strategizing and executing paid media campaigns for agency clients. This role involves crafting media recommendations, conducting research, and collaborating with various teams to ensure integrated marketing efforts across multiple channels. The position requires a strong understanding of media planning and buying, as well as the ability to analyze campaign performance and provide strategic insights.

Responsibilities

• Develop comprehensive media strategies and detailed tactical plans aligned with clients' marketing objectives, target audiences, and budgets.
• Ensure integrated media plans are on strategy and align with integrated efforts across paid, owned and earned marketing efforts.
• Conduct research to identify optimal media strategies, channels, tactics, and partners.
• Create targeting strategies to effectively and efficiently reach and engage audiences along the buyer journey.
• Present media plans, insights, and performance reports to clients, addressing questions and providing strategic recommendations.
• Stay informed on industry trends, emerging technologies, and changes in media consumption habits.
• Build and maintain positive relationships with media vendors to secure competitive rates and added value opportunities.
• Negotiate and purchase advertising space across various media partners and platforms.
• Lead implementation of paid media plans partnering with Media Specialists and Media Coordinators to manage all facets of plan execution.
• Work with account teams and other agency subject matter experts to develop measurement plans for campaign tracking, analysis and reporting based on media objectives and established KPIs.
• Analyze the performance of paid media campaigns, providing insights and recommendations for improvement.

Requirements

• Bachelor's degree in relevant field or equivalent experience required.
• 3+ years of agency or related marketing experience planning, executing, and analyzing paid media campaigns.
• Experience with all forms of media including, but not limited to, paid search, digital, print, broadcast, and outdoor.
• Strong understanding of all aspects of media planning and buying, including campaign planning, negotiation, purchasing, budget management, scheduling and trafficking, data analysis, optimization and reporting.
• Experience in Google Ads, Google Analytics, and Campaign Manager.
• Experience with media buying platforms is a plus (e.g., STRATA/FreeWheel, Media Ocean, Galeforce).
• Excellent analytical and problem-solving skills.
• Strong negotiation skills with a proven track record of securing favorable rates.
• Proficient in Microsoft Word, Excel and PowerPoint.
• Ability to work collaboratively in a fast-paced environment.
• Effective presentation skills for sharing strategic and tactical plans to clients, staff, and internal teams.
• Strong written and verbal communication skills.

Benefits

• Work/life balance
• Employee ownership
• Opportunities for career advancement
• Supportive work environment