Media Planner / Buyer

Prolific Agency - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Professional, Scientific, and Technical Services

About the position

The Media Planner / Buyer role at Conquer involves managing the full lifecycle of media planning and buying across traditional and digital channels. The position requires a strategic thinker with experience in media buying, strong negotiation skills, and proficiency in media buying platforms. The ideal candidate will work closely with clients and media vendors to optimize campaign performance and ensure alignment with client objectives.

Responsibilities

• Plan, negotiate, and buy media across traditional and digital channels, including TV, radio, digital, and OOH.
• Use Strata (or similar platform) to create, execute, and manage media buys.
• Lead RFP and RFQ processes, collaborating with vendors and internal teams to gather proposals and secure competitive rates.
• Negotiate rates and secure premium placements across media platforms, ensuring maximum value for clients.
• Research, analyze, and recommend media strategies that align with client objectives and budgets.
• Build and maintain strong relationships with media vendors and partners to secure optimal placements and rates.
• Monitor, optimize, and report on campaign performance, providing data-driven insights and recommendations.
• Stay current with industry trends and best practices to keep campaigns at the forefront of media innovation.
• Work cross-functionally to support integrated media strategies across multiple channels.

Requirements

• B.S./B.A. degree in marketing, advertising, communications, or a related field.
• 2+ years of experience in media planning and buying, with a strong understanding of both traditional and digital channels.
• Proficiency with Strata or similar media buying platforms.
• Strong negotiation skills with a proven ability to secure optimal media rates and placements.
• Experience leading RFP and RFQ processes with media vendors.
• Experience with digital media platforms such as Google Ads, Meta (Facebook/Instagram), and other programmatic platforms is a plus.
• Strong analytical skills with the ability to interpret data and present actionable insights.
• Excellent organizational skills and attention to detail.
• Proven ability to manage multiple projects and deadlines simultaneously.
• Exceptional communication and relationship-building skills with clients, vendors, and internal teams.
• Knowledge of emerging media trends and technologies.

Nice-to-haves

• Experience with digital platforms such as Google Ads and Meta (Facebook/Instagram) is a plus.

Benefits

• Free parking
• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• On-site gym
• Dental insurance
• Paid time off
• Cell phone reimbursement
• Snacks provided
• Employee assistance program
• Vision insurance
• 401(k) matching
• Life insurance