Media Planner/ Buyer

Berning Marketing and Production - Mandeville, LA

Full-time

Mandeville, LA

About the position

The Media Planner/Buyer role is essential in the advertising and marketing industry, focusing on analyzing data and developing innovative strategies to ensure marketing campaigns effectively reach their target audiences. This position involves assessing various media types to determine their impact and suitability for specific markets, as well as collecting and analyzing information about different media channels.

Responsibilities

• Analyze data to inform media planning and buying decisions.
• Develop innovative strategies for marketing campaigns.
• Assess the impact and suitability of different media types for target markets.
• Collect and analyze information about various media channels, including newspapers, magazines, radio, television, and digital platforms.
• Evaluate consumer behavior and audience trends to optimize media strategies.

Requirements

• 3+ years of experience in media planning or buying.
• Bachelor's degree required.
• Excellent analytical skills.
• Strong numerical skills.
• Knowledge of different media channels.
• Familiarity with digital marketing.
• Excellent communication skills.
• Working knowledge of Strata software.
• Working knowledge of Nielsen data.
• Proficient in Microsoft Office.