Media Planner, Integrated Media Strategy

BSSP • Sausalito, CA

163d • $55,000 - $80,000

About The Position

BSSP is looking for a Media Strategist for Integrated Media Strategy who is relentlessly curious, passionate about advertising, and riveted by evolving consumer media consumption patterns. The ideal candidate will have a strong digital background, especially in search, and will be creative, analytical, collaborative, and detail-oriented. This role involves working across all channels of media, leading media planning campaigns designed to achieve specific media objectives.

Requirements

• 2-3 years of experience at an agency or similar environment.
• Experience in traditional and digital media planning/buying.
• Strong experience in Search.
• Ability to write a strong, comprehensive brief.
• A curious and creative approach to planning.
• Desire to mentor and coach team members.
• Desire to learn new things, both formally and informally.
• Ability to work on several projects at once.
• Experience developing and delivering presentations.
• Excellent communication skills.
• Excellent negotiation skills.
• Strong attention to detail.
• Ability to deliver quickly and accurately.
• Clear and concise written and verbal skills.
• Proficient in Google Suite and Microsoft Suite.
• Strength in storytelling.

Responsibilities

• Lead media planning campaigns to achieve specific media objectives.
• Provide strategic thought leadership around strategies and budget allocation for media channels.
• Collaborate with clients to refine media objectives and plans.
• Purchase media and manage relations with media vendors.
• Optimize campaigns for best performance and report results to clients.
• Master all client and internal documentation with 100% accuracy.
• Maintain accurate records of media plans, flowcharts, budgets, and campaign performance.
• Oversee flawless campaign set-up and execution, including Prisma IO's and tagging/trafficking.
• Implement media plans, issue insertion orders, and create spec sheets.
• Monitor media campaigns to ensure they are pacing and performing, making optimizations as needed.
• Own all reporting with strong insight development that meets client needs.
• Analyze and present campaign performance to clients or internal stakeholders.
• Provide insights and recommendations for future campaigns based on data analysis.
• Stay updated with industry trends and emerging media platforms.
• Create strong target audience profiles and competitive insights using research resources.
• Showcase strategic thinking in strategy development, planning, negotiations, and tactical execution.
• Understand tools used in media planning scenarios, like Commspoint.
• Update and speak to internal and client status documents confidently.
• Present campaign performance to clients, demonstrating knowledge of media strategies and tactics.
• Participate actively in client meetings, leading discussions around areas of responsibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 251-500 employees