About the position
Comcast is a leader in media and technology, driving innovation to create the best entertainment and online experiences. As a Fortune 50 company, we are at the forefront of change, thanks to our remarkable people who bring cutting-edge products and services to life for millions of customers every day. We are looking for a dedicated professional to join our team, responsible for partnering with our internal and external sales teams to develop strategic cross-platform media plans that optimize yield principles and align with client objectives. This role encompasses all pre-sales activities, from the receipt of requests for proposals to pricing and building campaigns, assisting with internal negotiations, and guiding sales through the closing of deals. The ideal candidate will work with moderate guidance in their area of expertise, contributing to the overall success of our sales initiatives. In this position, you will create proposals across various media platforms, adhering to all rate cards, including Linear (Market & National), Linear Addressable, VOD, IP/OTT, Digital Display, and Native/X1. You will conduct thorough analyses to determine optimal inventory to meet client goals, customizing strategies for specific target audiences as needed. Additionally, you will advise on pre-empt notices, overall reporting, and other related inventory information, proactively developing alternative recommendations when client specifications cannot be met. Your expertise will be crucial in applying previous campaign learnings to improve schedule building over time. Collaboration is key in this role, as you will work cross-functionally with departments such as Advertising Operations, Campaign Management, Sales, Data Insights, Sales Development, Business Operations, and Finance to support all business needs. You will consistently exercise independent judgment and discretion in significant matters, ensuring regular, consistent, and punctual attendance. Flexibility is essential, as you may be required to work nights and weekends as necessary. This position is not just about meeting targets; it’s about owning the customer experience, being enthusiastic about our technology, and driving results while promoting inclusion and diversity within the workplace.
Responsibilities
- Create proposals across different media platforms adhering to all rate cards such as Linear (Market & National), Linear Addressable, VOD, IP/OTT, Digital Display, and Native/X1.
- Conduct proper analysis to determine optimal inventory to deliver on client goals, customizing for specific target audiences when needed.
- Advise upon pre-empt notices, overall reporting, and other related inventory information.
- Proactively develop alternative recommendations when client inventory/specification requirements cannot be met.
- Apply previous campaign learnings to consistently improve schedule building over time.
- Demonstrate expertise in our systems and tools (inventory, rate generation, Strata, etc.) and provide feedback for areas of potential improvement.
- Collaborate cross-functionally with varying departments, such as Advertising Operations, Campaign Management, Sales, Data Insights, Sales Development, Business Operations, and Finance to support all business needs.
- Exercise independent judgment and discretion in matters of significance.
- Maintain regular, consistent, and punctual attendance, with the ability to work nights and weekends as necessary.
Requirements
- Bachelor's Degree in a relevant field is preferred, but a combination of coursework and experience or extensive related professional experience may be considered.
- 2-5 years of relevant work experience in media planning or a related field.
Nice-to-haves
- Experience with media planning tools and software.
- Strong analytical skills and the ability to interpret data effectively.
- Excellent communication and interpersonal skills to collaborate with various teams.
Benefits
- Comprehensive health insurance coverage.
- 401k retirement savings plan with company matching.
- Paid time off and holidays.
- Tuition reimbursement for further education.
- Employee discounts on Comcast services and products.
