Media Planning Supervisor
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About The Position
As a key member of the Martin Retail Group, you will manage a team of Planners responsible for developing effective, brand-specific media plans for our retail clients, including notable brands such as Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Your role will involve close collaboration with clients, management, and other media teams to ensure that we deliver outstanding results. You will be instrumental in guiding your team to create integrated media plans that align with both national and regional strategies, ensuring that our clients receive the best possible service and outcomes. In this position, you will oversee the training and development of Media Planners and Assistants, fostering a strong team environment that encourages growth and excellence. You will supervise the presentation and execution of media plans, managing revisions and ensuring that all plans are executed accurately and on time. Your analytical skills will be crucial as you evaluate media alternatives and provide strategic recommendations to your team, helping them navigate new media opportunities as they arise. Additionally, you will work closely with Account Executives to identify market priorities and establish workable budgets for quarterly and annual planning. Your leadership will extend to the development of prototype Planning decks that outline media usage and opportunities tailored to vehicle intenders. You will also assist in creating Planning blocks based on effective reach levels, primarily for Spot television, while ensuring that all flowchart developments are timely and accurate using MRG's flowchart software, Media Tools. Your commitment to maintaining a strong work ethic within your team will be essential, as will your ability to assist the department manager with special projects as needed. This role is pivotal in ensuring that Martin Retail Group continues to excel as one of the largest spot buying agencies in the country, and your leadership will be key to our ongoing success.
