Medicaid Territory Marketing Manager

Elevance Health•Overland Park, KS

5d•Hybrid

About The Position

The Medicaid Territory Marketing Manager is responsible for developing and executing community relations and sales / marketing strategies in large Medicaid Health Plans for assigned territories. Provides leadership and direction to field-based representatives.

Requirements

Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Nice To Haves

Planning and leading community events/partnerships; building relationships with local organizations and stakeholders is preferred.
Experience driving member growth and expansion is preferred.
Experience developing and executing multi-channel campaigns; using data/analytics to increase engagement is preferred.
Experience in securing media coverage, managing press inquiries, and drafting press releases is preferred.
Experience working in Kansas with demonstrated knowledge of local audiences, competitive landscape, and regional marketing channels is preferred.
Experience with Kansas Medicaid managed care and Long-Term Services and Supports (LTSS), including familiarity with relevant stakeholders, referral pathways, member engagement, and regulatory requirements is preferred.

Responsibilities

Trains and develops CR Reps for state regulatory requirements/deliverables.
Initiates and leads projects in response to organizational needs.
Develops presentations and outreach.
Develops and executes on marketing and community relations strategy to achieve Medicaid goals.
Assists in the development of reports providing productivity tracking, and progress summaries of community relations and faith-based initiatives.
Work cross functionally within the Health Plan to develop marketing campaigns/strategy.
Researches and evaluates competitive activity.
Supports and ensures strategy execution.