Mid-Market Content & Marketing Manager (Commerce), NA SMB Marketing

$112,000 - $190,000/Yr

Tiktok - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Mid-Market Content & Marketing Manager at TikTok is responsible for developing and executing growth strategies tailored to small and medium-sized businesses (SMB) and mid-market commerce verticals. This role involves designing bespoke marketing campaigns, managing content creation, and driving full-funnel growth through integrated marketing plans. The ideal candidate will collaborate closely with sales, product, and marketing teams to optimize performance-driven messaging strategies and customer journeys, ensuring that TikTok remains a relevant growth platform for its users.

Responsibilities

• Design and implement bespoke marketing campaign solutions for SMB and/or Mid-Market commerce verticals, collaborating across Sales, Product, and Enterprise Marketing teams.
• Develop compelling program narratives and sales enablement materials tailored to seasonal, verticalized or ongoing campaigns, catering to both SMB and/or Mid-Market audiences.
• Identify regional SMB and/or Mid-Market needs through data, campaigns, and content, ensuring solutions address specific requirements across the customer spectrum.
• Lead the development and execution of integrated marketing plans (webinars, events, web, social, email) for priority growth initiatives, focusing on both SMB and/or Mid-Market commerce verticals.
• Partner with Sales, Growth, and Product to define market size and prioritize support for initiatives that drive lead generation, new customer acquisition, and revenue growth across SMB and/or Mid-Market commerce verticals.
• Oversee the entire campaign lifecycle for SMB and/or Mid-Market initiatives - from strategy and content creation to vendor management and launch execution, ensuring all projects stay on time and budget.
• Lead content creation for campaigns, managing internal/external vendors across formats to develop high-quality assets targeted towards SMB and/or Mid-Market commerce and/or non-commerce verticals.
• Track and analyze campaign performance across all digital platforms for both SMB and/or Mid-Market commerce and/or non-commerce verticals, identifying areas for improvement and continuously iterating for better results.
• Advocate for the needs of both SMB and/or Mid-Market commerce vertical customers, influencing internal teams to prioritize solutions and develop data-driven approaches.
• Share best practices and collaborate with regional counterparts to achieve full-funnel success (leads, new customers, incremental revenue) across SMB and/or Mid-Market commerce verticals.
• Contribute to broader team initiatives, leveraging insights to inform program and content needs for both SMB and/or Mid-Market commerce and/or non-commerce verticals.
• Identify and package successful regional platform content strategies for scaling across different markets, promoting knowledge transfer and best practices.

Requirements

• Minimum 5 years of experience in a strategy or content strategy role.
• Experience designing and executing sales enablement, content strategies and analyzing content strategy performance.
• Expert written and verbal communicator, with the ability to articulate abstract concepts.
• Ability to identify opportunities, develop project scope and independently lead ideation and execution.
• Experience leading and collaborating across broader teams (Product, Sales, Marketing) to define product value propositions and GTM plans.
• Confidence in crafting integrated marketing plans encompassing various channels.

Nice-to-haves

• A deep understanding of the Mid-market industry, with specialty in commerce.
• Experience at a startup or in an entrepreneurial environment in the tech industry.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents.
• Health Savings Account (HSA) with a company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
• Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym and cellphone service reimbursements.