Mid-Market Content & Marketing Manager (Non-Commerce), NA SMB Marketing

$106,000 - $180,000/Yr

Tiktok - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. The Mid-Market Content & Marketing Manager will play a pivotal role in the SMB Regional Marketing Team, which aims to make TikTok the most relevant growth platform for small and medium-sized businesses. This position involves close collaboration with Sales and Product teams to champion SMB and mid-market audiences, optimizing performance-driven messaging strategies and customer journeys. The ideal candidate will be a skilled marketer and creative thinker, with a strong focus on developing and executing multi-channel customer experiences and managing ecosystem strategies. In this role, you will be responsible for designing and implementing bespoke marketing campaign solutions for SMB and Mid-Market non-commerce verticals. This includes developing compelling program narratives and sales enablement materials tailored to various campaigns, ensuring that solutions address specific regional needs. You will lead the development and execution of integrated marketing plans, focusing on initiatives that drive lead generation, new customer acquisition, and revenue growth. Additionally, you will oversee the entire campaign lifecycle, from strategy and content creation to vendor management and launch execution. This includes tracking and analyzing campaign performance across all digital platforms, identifying areas for improvement, and continuously iterating for better results. You will also advocate for the needs of SMB and Mid-Market non-commerce vertical customers, influencing internal teams to prioritize solutions and develop data-driven approaches. Your contributions will help achieve full-funnel success across these verticals, promoting knowledge transfer and best practices within the team.

Responsibilities

• Develop and implement bespoke marketing campaign solutions for SMB and Mid-Market non-commerce verticals.
• Create compelling program narratives and sales enablement materials for various campaigns.
• Identify regional SMB and Mid-Market needs through data and content, ensuring solutions address specific requirements.
• Lead the development and execution of integrated marketing plans for priority growth initiatives.
• Partner with Sales, Growth, and Product teams to define market size and prioritize initiatives that drive lead generation and revenue growth.
• Oversee the entire campaign lifecycle, ensuring projects stay on time and budget.
• Manage content creation for campaigns, coordinating with internal and external vendors to develop high-quality assets.
• Track and analyze campaign performance across digital platforms, identifying areas for improvement.
• Advocate for the needs of SMB and Mid-Market non-commerce vertical customers, influencing internal teams.
• Share best practices and collaborate with regional counterparts to achieve full-funnel success.

Requirements

• Minimum 5 years of experience in a strategy or content strategy role.
• Experience designing and executing sales enablement and content strategies.
• Expert written and verbal communication skills, with the ability to articulate abstract concepts.
• Ability to identify opportunities, develop project scope, and independently lead ideation and execution.
• Experience leading and collaborating across broader teams (Product, Sales, Marketing) to define product value propositions and GTM plans.
• Confidence in crafting integrated marketing plans encompassing various channels.

Nice-to-haves

• A deep understanding of the Mid-market industry, with specialty in non-commerce.
• Experience at a startup or in an entrepreneurial environment in the tech industry.

Benefits

• Paid parental leave
• Health savings account
• AD&D insurance
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• RSU
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Paid sick time