Midwest Regional Manager, Brand Marketing

Six Flags Entertainment Corporation - Mason, OH

Full-time - Mid Level

Mason, OH

Amusement, Gambling, and Recreation Industries

About the position

The Regional Brand Marketing Manager will oversee marketing strategies for multiple amusement and water parks in the Midwest region. This role involves executing both local and centralized marketing efforts in collaboration with corporate teams and external partners. The manager will leverage market expertise and guest insights to enhance park experiences, drive immediate visits, and foster long-term brand loyalty.

Responsibilities

• Support and mentor a team of field marketing professionals, ensuring alignment with Region and Corporate goals.
• Develop marketing briefs and strategic roadmaps to inform stakeholders about consumer events, pricing promotions, and other initiatives.
• Execute a regional marketing strategy that aligns with Region objectives, leveraging guest insights and market dynamics.
• Coordinate Park marketing initiatives and advertising with corporate teams and external agencies for consistent creative across media channels.
• Provide input on regional dynamics, including competition and advertising trends, to inform marketing decisions.
• Analyze guest behaviors to tailor campaigns that enhance park experiences and drive engagement.
• Oversee the implementation of marketing initiatives across parks and resorts, ensuring timely execution.
• Ensure brand consistency across all communications and marketing efforts.
• Manage regional marketing budgets to maximize ROI.
• Monitor and analyze campaign performance, using data-driven insights to optimize strategies.
• Cultivate relationships with external partners to expand marketing reach and audience engagement.
• Regularly report on marketing performance, providing insights and recommendations to senior leadership.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 7+ years of experience in marketing, preferably with multi-location or regional management.
• Experience in outdoor entertainment, hospitality, or tourism is a plus.
• Proven ability to manage a team and collaborate across departments.
• Strong understanding of market dynamics, guest insights, and competitive analysis.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders.
• Experience working with external agencies and managing partnerships.
• Proficiency in data-driven decision-making and campaign analysis.
• Ability to manage multiple projects in a fast-paced environment.
• Experience in budget management and financial planning.
• Willingness to travel to park locations and corporate offices as needed.