Midwest Regional Manager, Social Media & Digital Content (SF STL, SF FC AND HH OKC, WOF, KI, CP, CPS, CP RESORTS, MA, VF, SF CHICAGO AND SF HH, HH ROCKFORD, CW, SFDL, SFDL HOTEL AND CAMP, LA RONDE)

Six Flags Entertainment Corporation - Muskegon, MI

Full-time - Mid Level

Muskegon, MI

Amusement, Gambling, and Recreation Industries

About the position

The Regional Manager of Social Media & Digital Content will lead strategic initiatives and guide the daily execution to enhance the digital presence for parks within the Midwest region. This role focuses on organic social media channels, web content, newsletters, and blogs, developing and overseeing a team responsible for executing effective digital strategies. The manager will enhance brand visibility and drive audience engagement, ensuring alignment with the company's goals and branding within the region, bridging strategy and execution to implement content plans effectively.

Responsibilities

• Develop and lead the regional social media and digital content strategy to drive brand visibility and improve audience engagement, aligning with company goals and branding within the region.
• Lead and manage a team of digital content area managers to ensure effective execution in alignment with strategic goals.
• Guide editorial planning to ensure consistent and strategic delivery across all channels.
• Collaborate with key stakeholders across departments to align strategic objectives and execution.
• Monitor, analyze and implement organic social media performance metrics to inform strategic adjustments and enhance campaign effectiveness, ensuring key performance indicators (KPIs) are met.
• Provide leadership, mentorship, and professional development to team members, fostering a collaborative and high-performance environment.
• Stay updated on emerging social media trends and best practices to continuously refine and advance content strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Social Media, Social Media Marketing, Journalism, Business Administration, or a related field.
• 3 - 5 years of experience in social media management, preferably in the entertainment, hospitality, or attractions industry.
• Proven leadership and team management experience.
• Deep understanding of social media platforms, analytics tools, and best practices.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) and other relevant design tools.
• Strong written and verbal communication skills with a customer service mindset.
• Ability to work independently and collaboratively in a fast-paced environment.