MK29P2 Marketing Campaign Manager - Digital Marketing - Content & Social

$69,000 - $94,000/Yr

American Chemical Society - Washington, DC

Full-time - Mid Level

Washington, DC

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Marketing Campaign Manager - Digital Marketing (Content & Social) is responsible for supporting and implementing integrated marketing campaigns across digital channels to achieve goals for ACS Publications journals and related products. This role focuses on social media and content marketing, translating strategies and customer insights into effective campaigns. The individual will collaborate with various marketing teams to promote ACS Journals and drive engagement, submissions, and revenue growth for B2C products. Additionally, they will support experiential marketing efforts for conferences and events, ensuring a strong return on investment from digital marketing activities.

Responsibilities

• Act as the trusted expert for social media and content marketing for the Journal Product Marketing Team.
• Deliver the digital demand strategy to support division goals to grow submissions, usage, citations, and general awareness of our portfolio.
• Develop and execute compelling, scalable integrated marketing activities that encompass digital channels, focusing on social media and content marketing.
• Embrace A/B testing and innovation across the campaign lifecycle, focusing on social media and content marketing.
• Support the Experiential Marketing efforts to meet and exceed goals for conferences, events, and large-scale engagement activities.
• Work with the Journals, Portfolios & Related Products marketing team to develop social media and content strategies.
• Ensure all activities are part of larger strategic marketing campaigns with aligned messaging and tracked metrics.
• Communicate goals, initiatives, and results of marketing campaigns internally and cross-divisionally.
• Record and share regular metric-driven updates on channel impact, progress, and upcoming initiatives.
• Report on campaign impact/results and suggest opportunities for optimization and improvement.
• Take initiative and dive into data to identify performance issues or opportunities.
• Work with Global Marketing teams on the local application of global campaigns, understanding local demand requirements.
• Manage budgets related to campaigns, allocating resources to maximize Return on Investment (ROI).
• Accurately record marketing spend and process invoices in a timely manner.

Requirements

• Bachelor's degree and 5+ years of practical experience in developing and executing marketing strategies across digital channels.
• Proven capability in social media management with a track record of creating high-quality content that drives engagement and growth.
• Experience in developing and executing social media and content campaigns to generate leads and increase brand awareness.
• Demonstrable experience of working successfully in a fast-paced, team environment with set deadlines and defined success metrics.
• Skilled in reporting, measurement, and analytics, including Google Analytics and campaign performance metrics.
• Experience with developing and managing marketing budgets.
• Ability to carry out marketing plans autonomously.
• Excellent project management skills with the ability to manage multiple projects simultaneously.

Nice-to-haves

• International marketing experience within a global organization.
• Experience in STM academic publishing marketing.
• Understanding of the mission and values of the department and organization.

Benefits

• Paid vacation leave
• Paid sick leave
• Paid holidays
• Health insurance
• Flexible spending account or health care savings account
• Dental insurance
• Life insurance
• Vision insurance
• Retirement benefits
• Short- and long-term disability
• 4-week work from anywhere