Mobile Brand Manager

Cogeco - Leonardtown, MD

Full-time - Mid Level

Leonardtown, MD

Telecommunications

About the position

Breezeline is a dynamic, innovative company providing the very best Internet, TV, and Voice service to the US markets we serve. We are 'Above And Beyonders', who consistently strive to surprise and delight our customers by doing the unexpected. We continually look for new and better ways to enrich our customers' lives through connected and memorable experiences. As the eighth-largest cable operator in the United States, Breezeline reaches more than 1.7 million homes and businesses in 13 states with Internet, TV, Voice and fiber services. Headquartered in Quincy, MA, Breezeline is a subsidiary of Cogeco Communications Inc. (TSX:CCA).

Responsibilities

• Develop and implement a brand strategy for Breezeline Mobile that drives differentiation and aligns with overall business goals and brand positioning.
• Identify and prioritize target audience needs by segments and markets, focusing on key value drivers and competitive differentiators.
• Understand our current customers by segments and markets, to ensure our base communications are relevant and impactful.
• Collaborate with cross-functional teams, including marketing, product, web, and customer experience, to ensure timely execution of promotional campaigns.
• Ensure project scope and timelines are met, resolving issues and escalating when necessary.
• Act as the voice of the customer, influencing the customer journey and ensuring alignment with brand objectives.
• Contribute to the development of sprint plans, OKRs, and performance goals related to the brand strategy.
• Work closely with media partners and performance teams to optimize brand campaigns.
• Collaborate with internal designers, videographers, and external agencies to create impactful, full-funnel brand assets and collateral.
• Manage the delivery of brand campaigns, ensuring consistency across all touchpoints.

Requirements

• Strong ability to influence stakeholders and drive collaboration across diverse teams.
• Excellent multitasking and project management skills, capable of handling multiple initiatives simultaneously.
• A self-starter who is data-driven and results-oriented, with the ability to make informed decisions.
• Exceptional communication skills, both written and verbal, with proficiency in presentation delivery.
• Proficient in Microsoft Office, G-Suite, Workday, Smartsheets, and other business tools.
• Experience working in an agile environment is a plus.
• Ability to work remotely within Breezeline's footprint.

Benefits

• Job flexibility
• Discounted services
• Attractive total rewards
• Career evolution opportunities
• Access to cutting-edge technology