Mobility Marketing Communications Manager

$156,975 - $230,230/Yr

Eaton Corporation - Southfield, MI

Full-time - Mid Level

Southfield, MI

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Marketing Communications Manager for Eaton's Mobility group is responsible for developing and executing integrated marketing strategies and demand generation activities on a global scale. This pivotal role involves collaboration with commercial leaders, business units, and sales teams to position Eaton as a thought leader in power management challenges, particularly in the automotive and commercial vehicle sectors. The manager will lead a team of 7, oversee campaign development, and ensure alignment with Eaton's strategic growth objectives while managing budgets and resources effectively.

Responsibilities

• Develop integrated marketing strategies that build engagement and trust with customers in the Mobility segment.
• Create integrated marketing campaigns that drive profitable wins and support the Mobility Group's strategic plan.
• Develop campaign content and audience engagement strategies, collaborating with commercial leaders.
• Manage budget details, including Profit Plan prioritization and monthly accounting with Finance.
• Coordinate corporate resources and branding standards to maintain a consistent Eaton image.
• Lead the development of segment message maps and buyer journey maps.
• Optimize integrated campaign journeys based on data-informed insights.
• Support buyers across their buying journey with relevant content through digital channels and sales engagements.
• Define campaign success metrics and review cadence to ensure demand generation objectives are met.
• Collaborate with sales and business units to optimize campaigns based on engagement data.
• Oversee the creation of sales enablement materials for effective demand conversion.
• Ensure marketing campaigns align with Eaton's strategic growth objectives.
• Manage global marketing collaboration for a cohesive approach across the organization.
• Balance internal and external resources based on budget and creativity.

Requirements

• Bachelor's degree from an accredited institution.
• Minimum ten (10) years of marketing communications and/or product management experience.
• Minimum two (2) years of managerial experience.
• Authorization to work in the United States without company sponsorship.

Nice-to-haves

• Master's or advanced degree.
• Experience developing and executing global strategy.
• Knowledge of integrated campaign development.
• Experience with message map creation.
• Experience in the automotive, commercial vehicle, aftermarket, and/or distribution industry.

Benefits

• Competitive pay and a variety of benefit programs for eligible employees.
• Health and Welfare benefits.
• Retirement benefits.
• Programs for paid and unpaid time away from work.