Mobility Marketing Communications Manager

$156,975 - $230,230/Yr

Eaton Corporation - Marshall, MI

Full-time - Mid Level

Marshall, MI

5,001-10,000 employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Mobility Marketing Communications Manager at Eaton is responsible for leading the marketing communications strategy for the Mobility segment, which encompasses automotive and commercial vehicle sectors. This pivotal role involves developing integrated marketing campaigns, managing a team of seven, and collaborating with various stakeholders to enhance customer engagement and drive demand generation. The position requires a strategic mindset to position Eaton as a thought leader in power management challenges, with a focus on measurable outcomes and continuous optimization of marketing efforts.

Responsibilities

• Develop and implement an integrated marketing strategy for the Mobility segment.
• Create and manage marketing campaigns that drive engagement and business retention.
• Develop campaign content and audience engagement strategies.
• Manage budget details and align with finance for monthly accounting.
• Coordinate corporate resources to maintain a consistent Eaton brand image.
• Lead the development of segment message maps and buyer journey maps.
• Optimize integrated campaign journeys based on data insights.
• Define campaign success metrics and review cadence with teams.
• Collaborate with sales and business units to enhance campaign effectiveness.
• Oversee the creation of sales enablement materials for effective demand conversion.

Requirements

• Bachelor's degree from an accredited institution.
• Minimum ten (10) years of marketing communications and/or product management experience.
• Minimum two (2) years of managerial experience.
• Authorization to work in the United States without company sponsorship.

Nice-to-haves

• Master's or advanced degree.
• Experience in developing and executing global marketing strategies.
• Knowledge of integrated campaign development.
• Experience with message map creation.
• Background in automotive, commercial vehicle, aftermarket, or distribution industries.

Benefits

• Health insurance
• Retirement plan