Mortgage Marketing Specialist

First Bank - Birmingham, AL

Full-time - Mid Level

Birmingham, AL

Credit Intermediation and Related Activities

About the position

In this role, you will support our marketing department in executing marketing strategies, campaigns, and materials aimed at promoting our mortgage products and services. The ideal candidate will have a strong understanding of marketing principles, excellent communication and project management skills, and the ability to work effectively in a fast-paced environment. You will be responsible for managing marketing requests, obtaining necessary approvals, ensuring compliance review, and processing orders for marketing materials. Additionally, you will assist in managing the CRM system, including data entry, maintenance, and generating reports. You will also play a key role in the planning, development, and execution of marketing campaigns for mortgage products, utilizing digital, print, and social media channels. Conducting market research to identify trends, target audiences, and the competitive landscape will be essential to inform marketing strategies. Monitoring social media pages, responding to inquiries, and engaging with followers will enhance our brand presence. Furthermore, you will coordinate the production and distribution of marketing collateral, ensuring brand consistency across all materials. Supporting the sales team by coordinating presentations and marketing materials, organizing events, and managing client communications will be part of your responsibilities. You will manage and track marketing support tickets to ensure timely resolution of marketing-related questions and issues. Administrative tasks will include managing marketing calendars and timelines to ensure timely execution of campaigns, maintaining and organizing marketing databases and files, and preparing and processing invoices, purchase orders, and expense reports. Overall, this position requires a proactive individual who can provide general administrative support to the marketing team as needed.

Responsibilities

• Manage marketing requests, obtain necessary approvals, ensure compliance review, and process orders for marketing materials.
• Assist in managing the CRM system, including data entry, maintenance, and generating reports.
• Assist in the planning, development, and execution of marketing campaigns for mortgage products, including digital, print, and social media channels.
• Conduct market research to identify trends, target audiences, and competitive landscape to inform marketing strategies.
• Assist in monitoring social media pages, responding to inquiries, and engaging with followers to enhance brand presence.
• Coordinate the production and distribution of marketing collateral, ensuring brand consistency across all materials.
• Support sales team by coordinating presentations and marketing materials, organizing events, and managing client communications.
• Manage and track marketing support tickets to ensure timely resolution of marketing-related questions and issues.
• Manage marketing calendars and timelines to ensure timely execution of campaigns.
• Maintain and organize marketing databases and files, ensuring accurate and up-to-date records.
• Prepare and process invoices, purchase orders, and expense reports.
• Provide general administrative support to the marketing team as needed.

Requirements

• Bachelor's degree in Marketing, Communications or a related field.
• 3-4 years of marketing experience, preferably in the financial services or mortgage industry.
• Familiarity with marketing software and tools highly preferred (e.g., CRM systems, email marketing platforms, social media management tools).
• Knowledge of mortgage industry regulations and compliance.
• Graphic design skills with experience using Adobe Creative Suite.
• Strong writing, editing, and proofreading skills.
• Excellent organizational and time management skills.
• Ability to work both independently and collaboratively in a team environment.
• Strong analytical skills and attention to detail.
• Ability to demonstrate the highest level of ethical behavior and confidentiality and maintain confidentiality with sensitive information.
• Respectful demeanor toward other associates and managers that promotes a positive and professional work environment.