MPTV, Industry Communications & Marketing Manager

$76,000 - $82,000/Yr

State of New York - New York, NY

Full-time - Mid Level

New York, NY

Executive, Legislative, and Other General Government Support

About the position

The Industry Communications & Marketing Manager will play a pivotal role in supporting the New York State Governor's Office of Motion Picture & Television Development, which is part of Empire State Development. This position is designed for a professional who is passionate about fostering and growing the film and television production industries across New York State. The manager will report directly to the Assistant Vice President (AVP) and will work closely with the Senior Vice President (SVP) of MPTV. The primary responsibilities include designing, developing, and delivering communication strategies, events, and business development programs that align with the agency's mission. The role requires a strong focus on industry communications and marketing, where the manager will facilitate social media engagement, promote New York State as a prime location for film and television production, and react to changes within the industry. The manager will also be responsible for generating image-based materials, drafting and posting strategic content, and managing newsletters and virtual meetings. Additionally, the position involves conducting research, compiling reports, and tracking industry trends to ensure the agency remains responsive to the needs of stakeholders. The successful candidate will be expected to actively participate in discussions regarding policy vision and crisis management solutions, as well as provide ongoing support to industry and community stakeholders. This role is essential for maintaining effective communication and collaboration within the agency and with external partners, ensuring that New York State continues to thrive as a leader in the motion picture and television production sectors.

Responsibilities

• Design, develop, and deliver communication strategies and business development programs.
• Facilitate industry communications and social media to promote New York State.
• Generate image-based materials and manage social media channels.
• Execute and prepare recurring newsletters and manage contacts in relevant CRMs.
• Manage virtual webinars and meetings via platforms like Zoom and Webex.
• Develop talking points, briefings, presentations, and other communication materials.
• Conduct research to support program execution and track industry trends.
• Compile and track nominations and awards for New York State and industry projects.
• Provide ongoing support to industry and community stakeholders via phone and email.
• Prepare and update reports and spreadsheets of key industry stakeholders.
• Manage and update the office's website and marketing materials.
• Monitor industry trends and developments requiring agency attention.
• Participate in strategic partnerships and external events across New York State.
• Draft correspondence and respond to inquiries from stakeholders and the public.
• Provide daily updates to management and maintain ongoing communication.

Requirements

• Bachelor's degree in political science, government, international relations, business development, or film/TV/Media.
• 5+ years of relevant experience in communications or marketing.
• Experience with public policy analysis and strategic writing.
• Familiarity with film, TV, theater production, and post-production.
• Experience working in a government setting and familiarity with New York State.
• Excellent analytical, written, and verbal communication skills.
• Strong organizational and problem-solving skills.
• Ability to work collaboratively and independently.

Nice-to-haves

• Experience with project collaboration.
• Energetic personality with a pleasant demeanor.

Benefits

• Comprehensive Benefits Package
• Paid holidays
• Health insurance
• Retirement savings plan options
• Professional development opportunities