Multi-Channel Digital Marketing Manager

$120,000 - $140,000/Yr

Danone

Full-time - Mid Level

Hybrid

Food Manufacturing

About the position

The Multi-Channel Digital Marketing Manager will lead digital marketing initiatives for Nutricia North America, focusing on optimizing multi-channel campaigns and enhancing digital engagement. This role involves collaboration with brand managers and external agencies to drive business growth through data-driven strategies and effective use of Salesforce Marketing Cloud. The manager will be responsible for setting and achieving digital KPIs, fostering innovation within the team, and ensuring the successful execution of marketing automation strategies.

Responsibilities

• Guide brand teams on multi-channel engagement execution with data-driven recommendations.
• Manage external agencies to ensure high-quality work aligned with business objectives.
• Own digital marketing KPIs product roadmap and utilize data analytics to measure campaign performance.
• Provide regular reports and insights to stakeholders, highlighting successes and areas for improvement.
• Foster a culture of continuous improvement and bring new digital marketing opportunities.
• Develop and implement a roadmap for leveraging Salesforce Marketing Cloud.
• Plan and recommend resource allocation across channels.
• Educate the marketing team on relevant MCE tools such as CRM and Google Analytics.
• Manage and direct multiple complex projects simultaneously to meet business expectations.

Requirements

• Bachelor's degree in business, marketing, or related field (MBA preferred).
• 7+ years of experience in digital marketing, including paid, owned, and earned media.
• Strong analytical skills and proficiency in using analytics tools.
• Proven experience in managing agencies and creating relationships with technology partners.
• Extensive knowledge of MCE tools and digital channels such as CRM, Google Analytics, and Salesforce Marketing Cloud.

Nice-to-haves

• Previous product ownership experience.
• Knowledge of SEO, SEM, Display, Paid Social, Programmatic, Remarketing, PPC, and Email marketing.

Benefits

• Medical, Dental, Vision, Prescription Drug Coverage
• 401k Plan
• Wellness Program
• Life Insurance
• Tuition Reimbursement
• Flexible Time Off
• Paid Parental Bonding Leave