Multifamily Marketing Manager

Harbor Group Management - Miami, FL

Full-time - Mid Level

Remote - Miami, FL

Real Estate

About the position

The Multifamily Marketing Manager at Harbor Group Management Company is responsible for implementing marketing action plans that drive traffic, renew residents, and enhance the overall customer experience across a portfolio of multifamily and commercial properties. This role involves close collaboration with corporate leadership, regional managers, and site teams to develop strategic marketing programs, monitor leasing performance, and provide training and support to achieve occupancy and revenue goals.

Responsibilities

• Increase occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily and commercial assets through strategic marketing programs.
• Become proficient in HGMC's CRM and other marketing platforms to improve leasing and marketing efforts.
• Compose marketing plans that attract the target audience and address property business objectives.
• Maintain a thorough understanding of market conditions and competitive landscape in the assigned portfolio.
• Ensure compliance with leasing and marketing SOPs to meet monthly occupancy goals at assigned properties.
• Work with the Director of Marketing to develop specific strategies and marketing tactics for each region and property.
• Develop, implement, monitor, and evaluate marketing programs to achieve goals, including aggressive marketing strategies for lease-up and luxury assets.
• Facilitate brainstorming sessions with marketing and property teams to generate new ideas and strategies.
• Research and recommend new marketing opportunities and channels in local markets.
• Host training sessions on systems and sales/marketing topics for property teams.
• Maintain understanding of all marketing options, including advertising, internet, eBlasts, and signage, and recommend initiatives as necessary.
• Generate excitement for new initiatives and campaigns among community teams.
• Train property staff in social media strategy and execution based on company guidelines.
• Assist in the implementation of programs to achieve properties' online rating and response rate goals.
• Train property leadership in the development of outreach programs and ensure program success.

Requirements

• Bachelor's degree in Marketing, Public Relations, Advertising, or related field.
• 5 years of experience in the multifamily industry in a regional-level marketing role.
• Experience supporting a diverse portfolio including conventional, affordable, workforce housing, and luxury properties.
• Luxury asset and lease-up experience required.
• Proficient in social media content development and execution.
• Ability to travel up to 50% throughout assigned area, with occasional travel to corporate office and other regions.
• Working knowledge of MS Office (Word, Excel, PowerPoint).
• Knowledge of MRI product suite is a plus.
• Creative with exceptional written and verbal communication skills.
• Effective presentation and group facilitation skills.
• Ability to work independently while contributing to the overall success of the property and marketing teams.
• Strong organizational, prioritization, and time management skills.
• Ability to collaborate and influence across multiple properties and departments.

Nice-to-haves

• Experience with CRM systems and marketing platforms.
• Knowledge of digital marketing strategies and tools.

Benefits

• Health savings account
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Employee assistance program
• Vision insurance
• 401(k) matching
• Life insurance
• Referral program