Multimedia Account Executive

Cumulus Media - Saginaw - Saginaw, MI

Full-time - Entry Level

Saginaw, MI

About the position

Cumulus Media in Saginaw, MI is seeking a talented and dynamic Multi-Media Account Executive who thrives in a fast-paced working environment. This role involves serving clients with multi-media options that include traditional media and highly targeted digital products. The ideal candidate will be passionate, motivated, goal-oriented, and competitive, with a proven track record of exceeding sales goals. The position offers a unique career opportunity with the chance to realize full potential as a sales professional.

Responsibilities

• Identify client business needs by understanding their goals, objectives, and processes.
• Develop customized advertising solutions to meet client objectives based on market and consumer trends.
• Deliver effective multi-platform, integrated sales presentations including broadcast, digital, and events.
• Negotiate and close sales effectively.
• Become proficient in selling Cumulus' station digital assets and digital audience extension products.
• Prospect and seek new clientele through networking, cold calling, and referrals.
• Maintain a full pipeline of sales prospects and follow corporate procedures for order preparation and billing resolution.
• Submit regular reports regarding sales, pipeline lists, forecasts, and competitive analysis.
• Stay updated on the competitive landscape and emerging technologies to position Cumulus effectively in the marketplace.
• Think creatively and generate original ideas.

Requirements

• Proficient in Microsoft Office suite, social networking platforms, and CRM tools.
• Excellent communication skills.
• Experience in developing and maintaining client relationships.
• Proven track record of over-achieving sales goals.

Nice-to-haves

• Experience in media sales or advertising.
• Familiarity with digital marketing solutions.

Benefits

• Competitive salary and commission structure.
• Comprehensive health insurance.
• 401(k) retirement plan with company matching.
• Paid time off and holidays.
• Opportunities for professional development.