Multimedia Account Executive

$60,000 - $65,000/Yr

The Keene Sentinel - Keene, NH

Full-time - Entry Level

Remote - Keene, NH

About the position

The Multimedia Account Executive (MMAE) plays a crucial role in collaborating with local businesses to identify their marketing needs and provide tailored multimedia solutions. This position focuses on building trust and offering expert guidance to help businesses grow, utilizing solutions-based selling techniques to develop and sell multimedia sales campaigns that maximize customer ROI. The MMAE is responsible for acquiring new accounts, retaining existing clients, and achieving sales goals across print, digital, and event revenues.

Responsibilities

• Develop new business by understanding customer needs and selling products and services that provide value to the customer.
• Drive customer retention through responsiveness, delivering value, and excellent customer service.
• Develop and demonstrate expert knowledge and understanding of all Keene Sentinel sales and marketing assets, including all newspaper products, digital products, digital marketing services and events.
• Consistently meet/exceed all print, digital and event revenue targets.
• Represent and embrace new products and services that the company may introduce as we look to diversify revenue streams that capitalize on our changing customer needs.
• Follow Keene Sentinel prescribed best practices on sales pipeline management and gap analysis and complete all required sales process activities.
• Regularly engage in-person with customers.
• Effectively communicate with management to provide accurate sales forecasts and market intelligence.
• Maintain the highest levels of personal and professional behavior in the workplace and in the market.

Requirements

• Bachelor's Degree in Sales, Marketing or Business preferred or equivalent work experience in media related business.
• Minimum of one year of sales experience, preferably in outside sales.
• Prior experience in digital marketing sales highly desirable.
• Knowledge of digital marketing products and services.
• Strong verbal and written communication skills with the ability to build and deliver effective presentations.
• Strong networking and community involvement skills.
• Ability to work independently and prospect new business via cold calling and other techniques.
• Strong time management and follow-up skills.
• Organized with attention to detail.
• Computer and software experience with MS Office programs including Excel, PowerPoint, and Word.
• Must possess a valid state driver's license and reliable transportation.

Nice-to-haves

• Experience in digital marketing sales
• Strong networking and community involvement skills
• Eagerness to continuously learn and improve skills

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off