Multimedia and Digital Content Specialist

$68,000 - $68,000/Yr

Skagit Valley College - Mount Vernon, WA

Full-time - Entry Level

Mount Vernon, WA

Educational Services

About the position

The Multimedia and Digital Content Specialist plays a crucial role in the communication and marketing team at Skagit Valley College, focusing on enhancing the college's digital brand and visual standards. This position is responsible for producing multimedia and digital materials that support the college's mission and strategic goals, including marketing materials, digital advertising, website content, social media, photography, video production, and motion graphics. The specialist collaborates closely with the Executive Director of Strategic Marketing and Communications to ensure brand consistency across all college units.

Responsibilities

• Produce digital and multimedia promotional materials and graphics in support of the college mission and strategic priorities.
• Photograph and film college events, activities, and student and staff portraits.
• Produce motion graphics for use in video productions.
• Produce and edit videos that combine photos, videos, and motion graphics.
• Develop and implement strategic social media and digital marketing strategies and campaigns aligned to the college's strategic marketing and communications plan.
• Coordinate and perform design work, including theme development, storyboarding, editing, photo selection, design, and proofing.
• Act as liaison between relevant stakeholders.
• Work with Senior Graphic Designer to build and maintain a template library in compliance with brand standards and current trends.
• Produce creative brand compliant digital assets such as email campaigns, digital sign and display content, interactive forms, banner ads, and online marketing materials.
• Organize, update, and maintain all college digital assets.
• Fulfill departmental needs, including workflow management, supply and equipment inventory and maintenance.
• Serve as an SVC brand ambassador, ensuring all assets comply with brand guidelines.
• Provide creative brand compliance recommendations on projects and events.
• Develop and implement procedures to assure accuracy of all published materials, including spelling and grammar.

Requirements

• Bachelor's degree from an accredited college or university in graphic design, multimedia, digital media, communications, marketing, or a closely related field or equivalent experience.
• Five (5) years of demonstrated and professional experience in a closely related field.

Nice-to-haves

• Content writing/editing experience (digital advertising and scripts/storyboards).
• Recognized expertise in advertising, interactive design, and/or brand identity.
• Previous experience in higher education, especially at a community college.

Benefits

• High-value medical, dental, and vision insurance for employees and their eligible dependents.
• Basic life and long-term disability insurances with options for additional coverage.
• Flexible spending account and dependent care assistance programs.
• Excellent retirement plan with employer contributions and options for tax-deferred retirement investment programs.
• Professional development funds program and participation in the State Employee Tuition Waiver program.