Multimedia Content Designer

$80,000 - $120,000/Yr

The Hartford - Hartford, CT

Full-time - Mid Level

Hartford, CT

Insurance Carriers and Related Activities

About the position

The Hartford is seeking a Multimedia Content Designer to create impactful cross-channel digital experiences. This role involves the conceptualization, design, and execution of SEO-informed digital assets aimed at driving acquisition and engagement across the company's website and blog properties. The ideal candidate will be a collaborative team player with a positive attitude, capable of producing expertly-designed digital content, including videos, animations, and photography, that aligns with The Hartford's brand identity and business strategy.

Responsibilities

• Design captivating rich media assets (infographics, microcontent, iconography, etc.) for thehartford.com and blog properties that helps solve problems, delivers results and is consistent with The Hartford's brand identity and business strategy.
• Produce and edit video footage and photography for various web and social media placements.
• Recommend and execute multimedia content that improves relevancy and overall experience, and meets the unique needs of the recipient based on their interests and location in the customer journey.
• Collaborate with content writers to develop SEO-informed rich media assets for various blogs and article publications.
• Collaborate with line of business stakeholders to understand and execute specific graphic design and multimedia support needs.
• Translate complex insurance and enterprise-related topics into simplified, branded multimedia content for various channels.
• Work with web analyst to refine and optimize multimedia assets based on performance.
• Provide cross-functional design support for Multimedia Strategy team members as needed.

Requirements

• 5+ years professional experience in digital or multimedia design at an agency, marketing department, or comparable organization.
• Strong portfolio of digital design and video production work.
• Deep understanding of user-centric design principles and digital best practices including file types, web functionality, responsive design and accessibility standards.
• Mastery of Adobe Creative programs, including but not limited to After Effects, InDesign, Illustrator, Photoshop, and Premiere Pro.
• Proficiency in Figma or other UX design tools.
• Knowledge of web design creative best practices for both static and video.
• Front-end web development experience a plus.
• Bachelor's degree in graphic design or other creative field is preferred, but not required.

Nice-to-haves

• Ability to build strong relationships and work well with others as part of a team.
• Demonstrating reliability, communicating constructively and being an active listener.
• Treating others in a respectful, supportive and professional manner.
• Exhibiting flexibility and participating as a problem-solver.
• Willingness to pitch in to help the broader team as needed.
• Willingness to ask others for their expertise and help.
• Willingness to accept and act on feedback graciously.

Benefits

• Short-term or annual bonuses
• Long-term incentives
• On-the-spot recognition