Multimedia Content Specialist

$70,000 - $80,000/Yr

Pearson Education - Oklahoma City, OK

Full-time - Mid Level

Oklahoma City, OK

Publishing Industries

About the position

The Multimedia Content Specialist at Pearson is responsible for creating engaging multimedia content, particularly focusing on video and new media formats, to support marketing campaigns and product onboarding. This role involves collaboration with cross-functional teams to produce compelling assets that enhance customer education and promote the Pearson brand.

Responsibilities

• Create high-quality marketing and product onboarding videos, from concept development to final production, including scripting, storyboarding, shooting, editing, and final delivery.
• Design visually appealing graphics for campaigns, marketing materials, social media, and product-related content, ensuring a consistent and professional visual identity.
• Develop a variety of multimedia content (videos, animations, infographics, interactive media) to support full lifecycle marketing campaigns (acquisition, expansion, retention).
• Work closely with marketing, product, and customer success teams to understand content needs and produce materials that enhance customer engagement and drive key business outcomes.
• Contribute to the creative vision of marketing campaigns by developing innovative multimedia content that aligns with campaign objectives and resonates with target audiences.
• Design and produce product onboarding videos and tutorials that simplify complex ideas, ensuring customers can easily adopt and use Pearson's solutions.
• Experiment with and implement emerging media formats, such as interactive video, AR/VR content, or short-form content, to stay ahead of trends and deliver engaging experiences.
• Ensure all multimedia content adheres to Pearson's brand guidelines, maintaining a cohesive and professional visual identity across platforms.
• Track and evaluate the performance of multimedia assets, providing insights to improve future content and enhance customer engagement.
• Focus on creating content that supports both acquisition and retention strategies, ensuring a seamless customer journey from awareness through loyalty.

Requirements

• Bachelor's degree in media production, marketing, communications, or a related field.
• 3+ years of experience in multimedia content creation, with a focus on video production, graphic design, and new media formats.
• Expertise in video editing software (e.g., Adobe Premiere, Final Cut Pro, After Effects) and graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva).
• Familiarity with AI tools for content creation and editing, such as AI-driven video generators, automated video editing platforms, or AI-based image and sound enhancement tools.
• Proven ability to conceptualize and execute engaging video and multimedia content across various platforms and stages of the customer journey.
• Strong understanding of content marketing and its role in acquisition, expansion, and retention.
• Excellent storytelling skills with a keen eye for detail and design.
• Ability to manage multiple projects and collaborate with cross-functional teams in a fast-paced environment.
• Knowledge of current trends in multimedia formats and platforms, including short-form content, interactive media, and AR/VR.
• Experience with content performance analytics tools to optimize and iterate based on performance.
• Strong organizational skills, with the ability to work autonomously and manage multiple priorities.

Benefits

• Annual incentive plan participation
• Health insurance
• Flexible scheduling
• Professional development opportunities
• Diversity, equity, and inclusion programs