Multimedia Content Writer

$106,200 - $159,400/Yr

Workday - Pleasanton, CA

Full-time - Mid Level

Pleasanton, CA

Publishing Industries

About the position

The Multimedia Content Writer will join Workday's Thought Leadership team, focusing on creating engaging narratives across various multimedia formats. This role is essential in establishing Workday as a leading voice in the future of work and AI, contributing to brand awareness and demand generation efforts.

Responsibilities

• Develop engaging and informative scripts for multimedia formats including videos, podcasts, and blogs.
• Craft compelling narratives that communicate Workday's thought leadership and key messages.
• Adapt writing style and tone for different formats and audiences.
• Collaborate with executive communications and subject matter experts to capture their insights accurately.
• Work with the Newsroom Team to identify relevant topics and ensure consistent messaging across platforms.
• Research industry trends and audience interests to inform content development.

Requirements

• 3+ years of experience in copywriting for multimedia or content marketing.
• Proven ability to write clear and engaging content for various formats.
• Strong understanding of storytelling principles and narrative structure.
• Experience with video and audio production workflows.

Nice-to-haves

• Bachelor's degree in journalism, communications, film studies, or a related field.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively.
• Portfolio of previous copywriting work.

Benefits

• Workday Bonus Plan eligibility
• Annual refresh stock grants
• Flexible work schedule options
• Comprehensive benefits package