Claflin University - Orangeburg, SC
posted 5 months ago
Claflin University is seeking a talented multimedia graphic designer to join its Communications & Marketing team. This role is pivotal in enhancing the university's visual identity and ensuring a cohesive aesthetic across all marketing and communication platforms. The designer will work under the guidance of the Assistant Vice President for Communications and Marketing, contributing to a variety of projects that include event identities, promotional materials, motion graphics, videos, printed publications, and social media campaigns. The position is designed for a creative individual who possesses both artistic vision and technical proficiency, allowing them to produce high-quality visual content that resonates with the university's audience. In this role, the multimedia graphic designer will be responsible for designing and developing content for various digital platforms, including advertising, email, social media, and the university's website. The designer will also produce and edit videos tailored for online distribution, ensuring that all content aligns with the university's branding and communication strategies. Collaboration is key, as the designer will work closely with project managers, creative teams, and content experts to transform ideas into effective digital solutions. A strong emphasis will be placed on maintaining consistency in design and content across all platforms, as well as reviewing existing marketing materials to identify areas for improvement. The multimedia graphic designer will also provide aesthetic guidance for campaigns, projects, and events, ensuring that all visual elements are not only appealing but also functional and aligned with the university's goals. This position offers a unique opportunity for professional growth and innovation, allowing the designer to explore new creative avenues while contributing to the university's mission of effective communication and marketing.