Multimedia Marketing Specialist

Nexstar Media Group - Billings, MT

Full-time - Entry Level

Billings, MT

Broadcasting and Content Providers

About the position

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. This role involves implementing strategies to consistently grow revenue and exceed revenue goals, establishing credible relationships with the local business community, and making sales calls on existing and prospective clients. The Sales Account Executive is responsible for maintaining assigned accounts and developing new accounts, preparing and delivering sales presentations to clients, and explaining to customers how specific types of advertising will help promote their products or services in the most effective way possible. Additionally, the role includes providing clients with information regarding rates for advertising placement in all media, developing advertising schedules with clients and station personnel responsible for placing advertising into station media, and working with clients and station personnel to develop advertisements. Other duties may be assigned as needed.

Responsibilities

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.