Kadant Solutions - Auburn, MA
posted 2 months ago
Full-time - Mid Level
Auburn, MA
About the position
The Multimedia Marketing Specialist at Kadant Solutions is responsible for creating and executing marketing materials that enhance the company's brand presence and support sales enablement efforts. This role involves planning and developing content for various marketing initiatives, including digital marketing on social media platforms, and requires collaboration with internal teams and external vendors.
Responsibilities
- Create engaging social media content using Canva and/or other graphics programs
- Administer and execute social media strategy using Agorapulse
- Create and produce promotional communication materials including blog articles, brochures, flyers, bulletins, catalogs, and other collateral material
- Take photos and videos at the Auburn facility for inclusion in marketing materials
- Digitize historic photos and catalog company history
- Track and report on campaign performance to show ROI
- Work with third party vendors to manage online advertising / PPC campaigns
- Organize, support, and attend internal and external events including sales meetings, trade shows, optimization clinics, webinars, and customer training sessions
- Administer Kadant Solutions' eStore participation
- Support the development of internal product training videos in collaboration with Human Resources and subject matter experts
- Collaborate with Human Resources to uphold companywide branding and provide brand training to internal employees as required
- Other duties as assigned by the Senior Manager of Marketing and Organizational Development
Requirements
- Bachelor's degree in marketing, graphic design, business, or related field
- Minimum of 10 years of experience in a business-to-business environment
- Working knowledge and understanding of marketing concepts and strategies
- Ability to work independently with profound planning and organizational skills
- Strong time management skills to ensure timely delivery of projects
- Exceptional written and oral communication skills, with attention to detail in proofreading, grammar, and copywriting
- Working knowledge and understanding of printing processes, file preparation for printing, and graphic design principles
- Proficient in graphic design software including Photoshop, In Design, and Illustrator
- Expertise in video editing software including Adobe Premiere Pro is a plus
- Working knowledge of photography
Benefits
- 401(k) matching
- Dental insurance
- Disability insurance
- Employee assistance program
- Employee stock purchase plan
- Flexible spending account
- Health insurance
- Company paid life insurance benefit
- Aflac insurance
- Lifelock insurance
- MetLaw legal assistance
- Educational assistance
- 10 ½ paid holidays
