NA Digital Channel Marketing Leader

DuPont - Wilmington, DE

Full-time - Mid Level

Wilmington, DE

Chemical Manufacturing

About the position

The North America Digital Channel Marketing Leader at DuPont is responsible for enhancing the digital presence and effectiveness of the Tyvek® Personal Protection Business. This role focuses on developing and executing digital marketing strategies that improve customer engagement and sales through various digital channels, particularly in the B2B Industrial Safety marketing landscape. The leader will work closely with channel partners to optimize product merchandising and ensure effective promotion of the DPP portfolio online, while also measuring the impact of these initiatives on sales and customer loyalty.

Responsibilities

• Lead and execute marketing growth strategy and tactics for four specific retail and e-commerce accounts.
• Ensure top channel partners are promoting DPP portfolio effectively on digital platforms.
• Establish best practices for channel partner digital marketing efforts for use in co-op and selling DPP portfolio products.
• Strategize and consult with channel partners during the co-op planning process.
• Track results of campaigns and use for co-op planning.
• Perform channel marketing effectiveness assessments using data from multiple sources to identify opportunities to increase sales or amend tactical strategies with partners.
• Track evolving A+ content requirements from partners and key digital industry trends.
• Lead paid search strategy and its alignment with key channel partners within NA.
• Manage Smart Services distributor portal & content.
• Manage channel educational content library and distributor finder tool.
• Provide support for field safety assessment program (SafeGUIDE™) and Channel product and application training (DuPont Academy).
• Lead Channel digital communications including business notifications and promotional content.
• Work with MC lead and Marketing Manager to create and execute projects designed to improve product digital representation on DuPont and channel partner websites.
• Lead Content Calendar Planning and Execution in partnership with Global Digital Marketing Manager.
• Monitor competitors' online content and provide strategic direction to internal stakeholders.

Requirements

• BA or BS in marketing, business, communications, IT, or similar role.
• At least 5 years in B2B Digital Marketing role or Sales/Marketing IT role.
• Experience with e-commerce tactics, digital product merchandising best practices, and KPIs.
• Knowledge of Demand Generation tactics and Lead Conversion principles.
• Experience with Adobe Marketo (or similar marketing automation platform - Eloqua, HubSpot) and experience with website design and management.
• Understanding of Email open, click through, and bounce rate analyses.
• Hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
• Ability to translate business needs into digital programs and perform ROI analysis.
• Strong business judgment; comfortable managing, summarizing, and drawing insights from data.
• Change management experience; comfortable challenging status quo, yet getting buy-in.
• Excellent organizational and oral & written communication skills.

Nice-to-haves

• Experience with digital customer experience mapping & improvement.
• Strong sense of creativity, imagination, and innovation.
• Comfort and experience interacting and partnering with customers.

Benefits

• Competitive pay and incentives to recognize skills, competencies, and contributions to business results.
• Collaborative environment with flexibility that enhances work-life balance.
• Commitment to sustainability and community engagement.