About the position
Reporting to Sr. Manager, MarCom North America the NAM MarCom Coordinator role drives a wide array of marketing responsibilities, including trade shows and events management, POS and showroom branding, marketing collateral, in-store activation, end-user promotions and giveaways, relevant digital marketing projects, sales enablement and channel support - all to drive product and brand awareness, sales and market share gain. This position plays a crucial role in building awareness, consideration and purchase intent for ESAB products and brands in the U.S., Canada and Mexico markets through elevated in-store presence, strong shopper marketing, collateral that converts, in-person user activations and experiences. The role needs to closely collaborate with sales and channel team, product management, brand & product strategists, internal and external creatives and vendors to drive desired results.
Responsibilities
- Responsible for U.S. major tradeshows and events planning, staging, execution; reporting on results and ROI.
- Support to local teams in Canada and Mexico in planning, execution and reporting on major trade shows and events.
- Creates and maintains North American calendar of small and medium events requested and executed by sales team.
- Drives an ongoing effort to improve ESAB presence at events of different scales through impactful materials.
- MarCom tradeshow materials storage & inventory management on-site in Denton, TX.
- Supports in-store activations, demo events and open houses with physical communication materials.
- In collaboration with the channel team develops and coordinates production of showroom branding, displays and POS materials.
- Manages printed collateral availability and upkeep, including content updates and reprints.
- Manages communication plans and develops assets for quarterly and seasonal end-user promotions.
- Develops and implements a catalog of branded end-user giveaways and swag items available for ordering on demand.
- Supports sales and channel enablement through management of relevant tools.
- Pursues partnership with larger marketing team to achieve events, shows and activations integration into broader marketing plan.
- Manages relevant digital marketing projects.
- Reports on events, tradeshows, in-store activations results, their marketing impact and ROI.
- Vendor management, including contacts, quotes, schedules for all relevant activities.
- Other duties as assigned to support business objectives.
Requirements
- 5+ years omni-channel marketing experience.
- Bachelor's degree in marketing or related field (or equivalent experience).
- Previous responsibilities include large scale event planning, management and execution; collateral development and production; POS materials development; shopper marketing; promotions management; in-person activations management.
- Experience with digital marketing and omni-channel strategies and their integration into a cohesive marketing plan.
- Fast and agile learner interested in a long-term career with ESAB.
- Self-starter, focused and detail oriented.
- Problem solver: able to think through critically, map potential solutions and steps for their execution.
- Team player with strong leadership skills to collaborate with extended internal and external teams.
- Strong project management skills.
- Proficient with MS office tools (excel, word, ppt) and Project management software.
