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Reporting to Sr. Manager, MarCom North America the NAM MarCom Coordinator role drives a wide array of marketing responsibilities, including trade shows and events management, POS and showroom branding, marketing collateral, in-store activation, end-user promotions and giveaways, relevant digital marketing projects, sales enablement and channel support - all to drive product and brand awareness, sales and market share gain. This position plays a crucial role in building awareness, consideration and purchase intent for ESAB products and brands in the U.S., Canada and Mexico markets through elevated in-store presence, strong shopper marketing, collateral that converts, in-person user activations and experiences. The role needs to closely collaborate with sales and channel team, product management, brand & product strategists, internal and external creatives and vendors to drive desired results.
