National Account Manager- Menards

Newell Agency - Eau Claire, WI

Full-time - Mid Level

Remote - Eau Claire, WI

Professional, Scientific, and Technical Services

About the position

The National Account Manager (NAM) for Menards at Newell Brands is responsible for driving collaborative growth strategies between the company and its designated customer. This role involves working closely with various internal teams and the customer to develop and execute account strategies that align with Newell's budget and distribution expectations. The NAM will engage with customer personnel to foster strong relationships and ensure the successful execution of business plans and category strategies.

Responsibilities

• Leads the development of specific account strategies and annual operating plans that deliver Newell Brands budget and Omni Distribution, Shelving, Merchandising, and Price expectations.
• Leads the execution of annual Innovation Summits, development and delivery of customer Joint Business Plans, and successful execution of annual Line Reviews at the category level.
• Frequently interacts with customer personnel to drive the execution of the customer category plan, building strong relationships at the Merchant/Buyer level, and connectivity with the VP/DMM and other cross-functional areas.
• Participates in the monthly Customer Business Review with Segment and Enterprise Leadership, highlighting risks and opportunities to annual operating plan and customer JBP.
• Networks and builds strong relationships with key customer decision makers and key internal stakeholders.
• Externally advocates for the Newell business and internally advocates for the customer.
• Uses data, information systems, and metrics around financial, brand, and shopper trends to maximize market share, sales, and gross margin.
• Manages trade spend/customer programs in collaboration with trade and finance to deliver/exceed Newell annual budget and customer JBP targets.
• Negotiates and manages trade funds to create customer and company value by consistently measuring and enforcing trade terms and identifying opportunities for improvement.
• Works with demand planning to develop accurate sales forecasts and achieve specified levels of forecast accuracy.
• Monitors competitors' brands and products as well as market share to understand shopper trends and opportunities, communicating to appropriate sales, trade, and brand management.
• Leverages brands and product mix to improve profitability and meet customer, shopper, and Newell Brands targets.
• Analyzes business trends and ideates on ways to drive the business, collaborating with cross-functional teams on tactics.
• Responsible for accurate sales forecast and sales attainment.
• Leverages customer knowledge and consultative selling to create win-win solutions for customer/category growth.
• Presents plans, recommendations, initiatives to customers to gain approval.
• Leverages category and consumer insights to build customer-centric recommendations for sales growth.
• Actively leads day-to-day business interactions with customers and internal partners to ensure proactive management of business trends.
• Develops internal partnerships to lead customer omni-channel business plan objectives.

Requirements

• Bachelor's Degree in Business or similar field; MBA is a plus.
• Minimum 7+ years of direct and hands-on experience in sales and/or channel marketing.
• Experience working in a Consumer-Packaged Goods (CPG), Fast-Moving Consumer Good (FMCG), and/or consumer durables industry strongly preferred.
• Ability to analyze syndicated data.
• Experience with a live trade accrual system.
• History of setting and delivering a growth agenda.
• Experience developing and managing trade budgets.
• History of negotiating complex business deals that provide value to all parties.
• Ability to operate independently given direction and bring ideas and solutions to issues raised.
• Ability to analyze and assess organizational needs and provide solutions accordingly.
• Ability to build relationships and navigate a matrixed organization.
• Ability to motivate teams to produce desired tangible outcomes within tight timeframes.
• Willingness to travel 10-15% of the time.
• Ability to lift up to 30-50 pounds.

Nice-to-haves

• Experience in managing large accounts or key accounts in a similar industry.
• Strong analytical skills with proficiency in data analysis tools.
• Experience with digital marketing strategies and e-commerce platforms.

Benefits

• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance.
• 401(k) retirement plan with company matching.
• Paid time off and holidays.
• Opportunities for professional development and career advancement.