National Automotive Aftermarket Product Manager and Product Line Manager

Specialty Equipment Market Association (Sema) - Pacific, MO

Full-time - Mid Level

Pacific, MO

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About the position

The National Automotive Aftermarket Product Manager and Business Development Manager role at Husky Corporation is a dual position focused on driving product strategy and managing product lines within the automotive aftermarket sector. The role aims to enhance market presence and profitability through effective product management and business development initiatives.

Responsibilities

• Develop and execute product growth strategies that increase market share and revenue while aligning with market trends and customer needs.
• Manage the lifecycle of automotive aftermarket products, from concept to launch.
• Conduct market research to identify emerging trends, customer preferences, competitive products, and pricing strategies.
• Foster strong relationships with manufacturer's representatives to ensure effective promotion and distribution of the product line.
• Create and maintain product documentation, specifications, and training materials.
• Manage and mentor a team of sales professionals, providing guidance, support, and training to ensure they meet or exceed sales targets.
• Prepare and present regular reports on sales performance, market trends, and growth initiatives to senior management.
• Identify and pursue new business opportunities in the automotive aftermarket sector, including potential partnerships and collaborations with industry players.
• Collaborate with new product engineers to develop innovative and high-quality aftermarket automotive products that meet customer needs and market demands.
• Build and maintain relationships with key stakeholders, including distributors, retailers, and manufacturers.
• Conduct market analysis to assess potential growth areas and competitive landscape.
• Coordinate with marketing and advertising teams to develop and execute promotional campaigns and initiatives to increase brand awareness and customer engagement.

Requirements

• 5+ years of experience in a sales/marketing or product management role preferably in the automotive aftermarket or a related industry.
• Strong understanding of automotive aftermarket products, market trends, and customer needs.
• Proven track record of successful product launches and business growth.
• Excellent communication, leadership, management, negotiation, and interpersonal skills.
• Strong analytical and problem-solving skills, with the ability to analyze complex data and develop actionable insights.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficient in data analysis and project management tools.
• Willingness to travel frequently to meet with customers, manufacturer's representatives, and attend industry events.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunities for professional development and career advancement.
• A dynamic and collaborative work environment.