National Marketing Manager

College Internship Program - Long Beach, CA

Full-time - Mid Level

Long Beach, CA

Social Assistance

About the position

The National Marketing Manager is responsible for overseeing the marketing function at the College Internship Program (CIP), focusing on creating and implementing innovative marketing strategies to promote specialized programs and services for young adults with autism and learning differences. This remote, full-time position requires strong leadership and project management skills, as well as the ability to collaborate effectively with various teams to drive awareness and demand for CIP's offerings.

Responsibilities

• Lead, mentor, and manage a team of marketing specialists, including content marketing, digital marketing, and graphic design.
• Design and implement multi-channel demand generation campaigns to attract and convert potential families.
• Develop and manage lead nurturing campaigns to engage prospects and move them through the marketing funnel.
• Set up and manage marketing automation workflows in platforms like HubSpot or Salesforce.
• Collaborate with the content team to create targeted content that supports demand generation efforts.
• Oversee website updates and maintenance to ensure optimal performance and user experience.
• Monitor and report on key demand generation metrics, including lead volume, conversion rates, and ROI.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with at least 2 years in a supervisory or managerial role.
• Proficiency in marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
• Strong analytical skills and experience with data-driven marketing.
• Excellent communication and collaboration skills.
• Advanced technical skills with SEO, social media, content marketing, email marketing, PPC, and SEM.

Nice-to-haves

• Experience with demand generation in the private education sector.
• Familiarity with content marketing and inbound marketing strategies.
• Knowledge of Learning Differences and/or Autism Spectrum.

Benefits

• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Tuition reimbursement
• Employee assistance program
• Vision insurance
• 401(k) matching
• Paid sick time