National Sales Enablement Manager-Retail

Comerica - Dallas, TX

Full-time - Mid Level

Dallas, TX

Credit Intermediation and Related Activities

About the position

The National Sales Enablement Manager for Retail at Comerica Bank is responsible for leading sales management and project initiatives within the Retail Markets, including Retail Banking Centers and Small Business. This role focuses on developing and implementing sales strategies, enhancing digital tools, and improving sales effectiveness. The manager will act as a liaison between various departments to drive sales results and will lead a team of 3-4 colleagues to elevate banker readiness and enhance the customer experience.

Responsibilities

• Serve as the primary liaison between the line of business leadership team, Corporate Learning, marketing, and external vendors to support sales efforts.
• Identify and partner with vendors to develop and execute digital sales tools.
• Support the Converge operating model in product development and ensure effective adoption of new functionalities.
• Monitor and optimize the use of all sales tools, including training and ongoing enhancements.
• Conduct regular reviews to assess adoption rates and identify areas for improvement.
• Lead partnership with Marketing to align with strategic business objectives.
• Solicit structured feedback from users to inform ongoing enhancements and address gaps.
• Lead business efforts to support colleague development in sales.
• Partner with stakeholders to design and deliver content for colleague development.
• Create, enhance, and refresh ongoing sales development content in collaboration with Corporate Learning.
• Design and execute the annual Distinguished Banker Event to reward top sales colleagues.
• Maintain the line of business connect site with a focus on Sales Tools and Resources.
• Support messaging and communication strategies for executive leadership.
• Design and implement line of business recognition programs.
• Handle ad hoc assignments in support of business strategy.

Requirements

• Bachelor's Degree from an Accredited University OR 4 Years Relevant Experience
• 8 Years Experience in sales processes, customer journey, sales tools, leadership, coaching tools, banker readiness, and adoption
• 5 Years Managing multiple highly complex projects simultaneously
• 5 Years Experience in content delivery, including piloting sales processes and new tools
• 5 Years Experience in planning and implementing sales strategies
• 2 Years Experience in Managing and directing a sales team
• 1 Year Experience with Microsoft Office Products

Benefits

• Salary to be determined based on individual experience
• Flexible work schedule with designated days in the office varying from 2-5 days per week