National Sales Manager, Golf

$120,000 - $140,000/Yr

Stanley | tms - Seattle, WA

Full-time - Senior

Remote - Seattle, WA

5,001-10,000 employees

About the position

The National Sales Manager of Golf at Stanley is responsible for leading the golf channel strategy, driving sales, and enhancing brand presence within the golf market. This role involves managing a team of independent sales representatives, building relationships with national accounts and specialty retailers, and developing competitive sales strategies to ensure the growth of Stanley's golf product portfolio.

Responsibilities

• Hire, manage, equip, and develop a team of 14-16 independent sales reps across key U.S. markets.
• Train sales reps on product knowledge and sales tactics, ensuring accountability for revenue and distribution goals.
• Conduct monthly all-team sales meetings, individual 1:1 calls, and ride-alongs to key customer visits.
• Develop and manage relationships with national accounts and regional strategic retailers.
• Build competitive programs and sell-in strategies that align with Stanley's goals.
• Assist in developing a 'hit list' of top prospective accounts using NGF data and territory-specific insights.
• Build weekly leaderboard reports tracking rep performance against revenue and distribution targets.
• Foster relationships with key stakeholders at all points of distribution.
• Develop and implement sell-through strategies to ensure product movement from the sales floor to consumers.
• Provide business insights, reporting, and analytics on a regular basis to track performance and highlight areas for improvement.
• Lead the activation of Stanley's golf product line at key trade shows and ensure effective point-of-sale merchandising.
• Oversee the management of sales rep samples and necessary sales collateral.
• Hold weekly touch-base calls with the Sport team to align on progress updates, goals, KPIs, and current company initiatives.

Requirements

• 5+ years of experience managing a field sales team in the golf, sporting goods, or similar industry.
• Strong understanding of the golf retail landscape and key account management experience with national and regional retailers.
• Excellent relationship-building skills with stakeholders at various levels.
• Ability to analyze market data, develop actionable strategies, and track performance.
• Strong organizational and communication skills, both written and verbal.
• Ability to travel frequently for trade shows, customer visits, and rep ride-alongs.

Benefits

• Paid holidays
• Dental insurance
• 401(k)
• Vision insurance