National Sales Manager - Kroger

$120,000 - $150,000/Yr

Suja Life

Full-time - Mid Level

Remote

Food Manufacturing

About the position

The National Sales Manager - Kroger is responsible for achieving net sales and profitability goals for Kroger, Harris Teeter, and Roundy's. This role involves executing sales strategies, developing business relationships, and utilizing data-driven insights to enhance sales performance. The ideal candidate will thrive in a dynamic environment and contribute to a team-focused culture aimed at improving consumer wellness through food.

Responsibilities

• Develop comprehensive annual sales targets and strategies for each brand, including sales forecasts and trade spend recommendations.
• Manage the annual sales budget for assigned retail accounts, tracking and reporting on sales performance.
• Set annual trade spend targets and ensure compliance with established objectives.
• Oversee pricing strategies to meet profitability goals and ensure competitive positioning.
• Act as the primary liaison between Suja Life and retail partners, fostering strong relationships with category managers.
• Create and deliver compelling sales presentations in collaboration with Category Management.
• Analyze sales data and provide strategic recommendations for growth based on insights from various data sources.
• Collaborate with the Marketing department to develop account-specific marketing strategies and materials.
• Manage order processes to ensure optimal product availability within assigned accounts.
• Conduct strategic market analysis to stay informed about industry trends and competitive landscape.
• Evaluate and manage the broker and distributor network within the assigned sales region.
• Represent Suja Life at regional and national trade shows.

Requirements

• Bachelor's degree preferred.
• Minimum of 7 years of sales and category management experience within the food industry.
• Experience within the Kroger enterprise is essential.
• Proven track record in direct sales and broker/distributor management.
• Strong analytical skills and experience with data analysis tools such as Nielsen and IRI/SPINS.
• Excellent communication skills, both verbal and written.
• Proficient in Microsoft Office programs and data portals like 84.51 Stratum and Market6.

Nice-to-haves

• Experience in an entrepreneurial company is a plus.
• Ability to build effective alliances with marketing teams.
• Experience in developing territory and key account businesses.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance