National Sales Manager - Kroger

$150,000 - $150,000/Yr

Suja Life - Miami, FL

Full-time - Mid Level

Remote - Miami, FL

Food Manufacturing

About the position

The National Sales Manager - Kroger is responsible for achieving net sales and profitability goals for Kroger, Harris Teeter, and Roundy's. This role involves executing sales strategies, developing business relationships, and utilizing data-driven insights to enhance sales performance. The ideal candidate will thrive in a dynamic environment and contribute to a team-focused culture aimed at improving consumer wellness through food.

Responsibilities

• Develop comprehensive annual sales targets and strategies for each brand, including sales forecasts and trade spend recommendations.
• Manage the annual sales budget for assigned retail accounts, tracking and reporting on sales performance.
• Set annual trade spend targets and ensure compliance with Sales AMPS objectives.
• Collaborate with Sales Planning and Finance Managers to ensure competitive pricing structures.
• Act as the primary liaison between Suja Life and retail partners, fostering strong relationships with category managers.
• Create and deliver compelling sales presentations in collaboration with Category Management.
• Analyze sales data and provide strategic recommendations for growth based on insights from Nielsen/SPINS and Market6.
• Develop account-specific shopper marketing strategies in partnership with the Marketing department.
• Manage order processes and inventory levels to ensure product availability.
• Conduct strategic market analysis to stay informed about the natural and organic food industry.
• Evaluate and manage the broker and distributor network within the assigned sales region.
• Represent Suja Life brands at regional and national trade shows.

Requirements

• Bachelor's degree preferred.
• Minimum of 7 years of sales and category management experience in the food industry.
• Experience with Kroger is essential.
• Experience in direct sales and broker/distributor management is a plus.
• Proven ability to build alliances with marketing for effective execution of sales programs.
• Strong track record in developing territory and key account businesses.
• Experience in an entrepreneurial company is an asset.
• Proficient in Microsoft Office programs and data portals like 84.51 Stratum and Market6.
• Strong understanding of syndicated data, particularly Nielsen and IRI/SPINS.

Nice-to-haves

• Experience in both direct sales and broker/distributor management is a plus.
• Experience in an entrepreneurial company will be considered an asset.

Benefits

• Medical, dental, vision, life insurance and other ancillary benefits
• Matching 401k
• Vacation, sick and holiday time off
• Juice Benefits!